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Featured Website Development

Trends in Digital Design

To remain effective in the marketplace, it’s important to ensure that your website and online profiles are designed and developed to resonate with your audience. Effective digital design will enable the users to easily navigate your website and find the information they need and want. Digital design trends are constantly changing. So what are the latest trends in digital design? What appeals to today’s audience?

 

Flat Design

Flat design uses minimalistic features in a two-dimensional manner. It’s focused on creating beautiful web designs that encourage maximum conversion rates by creating a pleasing experience for users. This method balances functionality and aesthetics. Basic features include simplicity of shapes, bold & readable typography, clear visual hierarchy, attention to detail and bright colours with contrast. Textures, gradients and complex forms are replaced with grids, geometrics and visual balance. Flat design is easy to optimize across devices (desktop, laptop, tablet, mobile phone) making it quick and simple to launch. The bold colours and clear text enhance the visibility of key call-to-actions. Simple graphics result in fast loading, a better user experience, efficient mobile usage and high SEO rankings.

 

Long Scrolling Design

Long scrolling is a design trend in which a website consists of a single long page or the homepage is large with only a few links to internal pages. This style is based on the belief that users will continue to scroll as long as the content is relevant to their needs. Long scrolling sites allow for lots of content and storytelling about your brand and/or product, engaging visitors and enticing them to spend time. By concentrating your story on one page, the message becomes clearer and more powerful. Users can view a large quantity of information without page loading slowing them down or breaking their concentration. Scrolling is an easy and natural interaction and makes this style mobile friendly. Long scrolling reduces the need for multiple internal pages, utilizing the navigation bar to guide the user to portions of the site’s main-page story.  If carefully executed, long scrolling web design drops bounce rates and increases conversions.

 

A Mobile Mindset

Mobile-friendliness has become crucial to how potential customers interact with websites. For your website to succeed you must ensure that everyone, from desktop users to people on their cell phones, has a comfortable and easy experience using the site. With this in mind, a mobile responsive website should cater to the on-the-go lifestyle of consumers who use their phones to check email and/or browse whenever and wherever. With global data traffic forecast to increase to 49 Exabytes per month by 2021 and the average daily amount of time spent by adults on mobile devices approximately 203 minutes, this strategy is gaining traction. A design style that keeps mobile use in consideration compresses and simplifies information into manageable chunks, creates ease of navigation, provides clear concise content and creates neat and practical layouts that improve the user’s experience. The consistency of design across devices provides users with a predictable encounter no matter how they view your site. This design mindset will optimize your mobile relevance, enhance opportunities for engaging consumers, extend the reach of your product and/or service and help increase revenue. This web design provides a one-size-fits-all model.

Digital design has become increasingly important. Stay current on the latest design trends. Use these trends to develop, enhance and create an innovative digital presence for your company.  Optimizing your digital design ensures you are presenting and communicating with your audience in the most effective way.

Need help with your digital design? Call CAYK at (587) 600-8270 or email [email protected]  Allow us to be your very own marketing department! Connect with our tightly-knit team of knowledgeable digital-first consultants, each eager to help your business grow. Contact CAYK today.

 

 

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Categories
Featured Online Marketing

What you Need to Know About Generational Target Audiences

Your target audience is the people you want to reach with your marketing message; your potential customers. Instead of trying to reach an entire market, companies choose a particular audience, putting time and energy into connecting with that defined group. Once you’ve established your target market, it’s important to get to know them. This makes it easier to decide how to reach them and what message will resonate. Sometimes your target market is generational.

 

If Gen Z  is Your Target Audience:

Generation Z is composed of individuals born after 1995. This population group is on the way to being the largest generation in human history, as well as the most educated and diverse. Gen Z members tend toward a liberal set of attitudes, are open to emerging social trends and are expected to represent 40% of consumers by the end of 2020. Members of this generation are fluent in online communications, care about climate change, frugality and equality. They hold views that differ significantly from their parents and are quick to spot hypocritical messaging. Gen Z members own smartphones (94%), tablets (56%), listen to the radio (82%) and subscribe to traditional TV (53%). They get their news primarily from Twitter, post their aspirational selves on Instagram and save less filtered content for Snapchat. Generation Z watches more YouTube content (34% of daily video intake) than Netflix (27%), averages 68 videos a day, and documents their lives on social media. Gen Zers are opinionated and prefer brands that support their views.

 

If Millennials are Your Target Market:

Millennials were born between 1981 and 1995 and comprise 30% of the population. Members of this generation own laptops (84%), tablets (53%), and smartphones (93%). They enjoy reading blogs, with 300 words being their sweet spot for article length. If you’re looking to contact them, the best time to do so is between 8 p.m. and midnight. Millennials check their phones an average of 10 times per hour and spend 5 to 10 hours per week checking out digital content. They favour the use of laptops and mobile phones, use social platforms like Facebook, Twitter, and YouTube and like to view entertainment, technology, comedy and sports. Members of this generation look to experts and consumer reviews to help with buying decisions rather than TV, magazines and books. Loyalty and rewards programs are important to Millennials and they value free shipping as a benefit.

 

If Gen X is Your Target Market:

Gen X is composed of individuals born between 1965 and 1980 and makes up 26% of the population. They have the largest disposable income with nearly 1/5 of this generation making between $150,000 and $200,000 per annum. They outspend all other generations when it comes to housing, clothing, eating out and entertainment. Gen Xers own smartphones (90%), tablets (66%), laptops (80%), and Fitbits (21%). They subscribe to traditional TV (71%), listen to the radio (90%) and still read newspapers (62%). This generation spends an average of 5 to 10 hours per week online, usually between 8 p.m. and midnight, and they enjoy watching entertainment, healthy-living content and news. The laptop is their favoured device to view content and blogs are their favoured form of online reading.

 

If Baby Boomers Are Your Target Market:

Born between 1946 and 1964, Baby Boomers make up 27% of the population. They are healthier, fitter, more active and have a longer life expectancy than their predecessors. This generation has more wealth than any generation before them (spending $2.9 trillion per year) and are some of the biggest online shoppers. Baby Boomers spend 20+ hours per week consuming online content, are best reached in the morning (9 a.m. to noon) and like to view entertainment, news and politics. Boomers own tablets (54%), subscribe to traditional TV (86%), and listen to the radio (89%). An unprecedented number of Baby Boomers work past 65 (65%) and many of these are self-employed (40%). Many members of this generation (up to 59%) are supporting adult children (18 to 39 years of age). Boomers research purchases online using consumer websites for information. They favour Facebook and YouTube.

 

Make sure your marketing strategy addresses the needs and wants of your generational target audience. Keep in mind their priorities and their preferred methods of communication. Reach out to customers in ways they can relate to and you’ll increase the effectiveness of your marketing campaign.

 

Need help reaching your target market? Want to increase the effectiveness of your marketing campaign? Call CAYK at (587) 600-8270 or email [email protected]  Allow us to be your very own marketing department! Connect with our tightly-knit team of knowledgeable digital-first consultants, each eager to help your business grow. Contact CAYK today.

 

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