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What You Need to Know About Social Commerce

Social commerce is the use of social media networking websites as vehicles to promote and sell commercial products and services and it’s a rapidly growing practice.  87% of e-commerce shoppers believe social media helps them make shopping decisions and 30% of consumers say they would make purchases directly through social media platforms. Social Commerce involves:

 

  • Inviting users to vote on product style or choices
  • Offering personalized buyer options
  • Using graphics to attract viewer clicks
  • Using videos to show the product in use and from multiple angles
  • Encouraging user-submitted photos, commentary, and feedback
  • Using celebrity endorsements
  • Linking directly to the checkout or shopping cart
  • Offering promotions or giveaways to users who share the product on their feeds
  • Offering expert product advice and support.

 

The main networks used for social commerce are:

 

  • Facebook:  Companies can create “Shop Now” stores to interact with consumers. You can upload products and product information, curate and customize your catalogue, sell directly from your Facebook page and manage orders.
  • Instagram has a merchant agreement and commerce policies that permit you to create posts that allow users to tap on images and stories to view products featured on them. You can link your Instagram site with your Facebook page.
  • Pinterest began buyable pins in 2015 and has since worked with a number of major retailers. Visual presentation of the products is their hook.
  • Snapchat has recently partnered with Spring, a shopping mobile app that catalogues all a consumer’s favourite brands in one place and operates as a virtual shopping center. This collaboration will make it easier for consumers to purchase products on mobile.

 

Social Shopping describes networked shopping. It refers to consumers that use social networking services and sites to share the latest items they purchased, deals, coupons, want lists, product reviews, and other shopping finds.

 

Shoppable content is any content that offers consumers a direct opportunity to buy a product with just a few clicks. It generally includes clear product recommendations or purchase points. Shoppable content may include text, photo, video, blog posts and shoppable quizzes. This strategy helps to increase engagement and bridge the gap between browsing and buying. It improves conversion rates and helps brands measure conversions through content.

Shoppable posts look like a regular post except that the displayed products are tagged and linked to the seller’s website. When clicking on the photo, a bubble will pop up containing the product’s name, price and relevant information.

 

Social commerce is the natural evolution of online buying. As social media continues to evolve, so will the number and range of platforms with which people will be connected. Consumers will expect to be able to view and buy products within these spaces. Take note of how social commerce is evolving. Keep up with the latest features. Let social commerce boost your business.

Need help with your social commerce strategies? Want help with your digital marketing? Call CAYK at (403) 456-0072 or email [email protected]  Allow us to be your very own marketing department! Connect with our tightly-knit team of knowledgeable digital-first consultants, each eager to help your business grow. Contact CAYK today.

 

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Calgary Marketing News Featured

Why Chatbots will Soon Dominate Customer Service

A chatbot is a computer software program driven by artificial intelligence (AI). It simulates a natural human conversation with human users, in a text format. It can be embedded and used through any messaging application (websites, mobile apps, telephone, social media messaging apps). Chatbots interpret and process users’ words/phrases and give an instant pre-set answer. Chatbot technology has advanced in recent years due to improved AI and machine-learning capabilities. It feels much like talking to a real person. What can chatbots do for your customer service operations?

 

 

  • Greater customer satisfaction: A crucial element of obtaining and maintaining customer loyalty is customer satisfaction. Chatbots provide an instant response relevant to the customer’s query. They never lose patience! They can deliver personalized experiences by accessing the history of a customer’s interactions with your company. Chatbots can direct customers to answers that will help them solve their own issues and/or gather the needed information. The immediate response and reduced resolution speed lessen customer stress, increasing customer satisfaction.

 

 

 

  • Save time: Chatbots provide fast automated answers to most questions allowing you to serve greater numbers of clients and freeing employees for other tasks.

 

 

 

  • Save money: Chatbots reduce operational costs by reducing staffing needs.

 

 

 

  • Increase customer base: A chatbot can answer multiple questions simultaneously, allowing you to make contact with more customers. Many users are more comfortable speaking with a chatbot than sending an email or placing a telephone call, making chatbots an efficient way to reach new customers.

 

 

 

  • Cut down on errors and provide consistent answers: Overworked and stressed human customer service representatives make errors. Chatbots do not. They need no breaks and perform at the same level regardless of how many times they repeat an action.

 

 

 

  • 24-hour service: Customers demand immediate responses from businesses, even during off-business hours! Chatbots are available 24/7 and are capable of instant replies, increasing the chances of converting first-time visitors into active customers.

 

 

 

  • Increase efficiency: Chatbots can quickly and accurately transfer messages to the relevant department thus increasing overall efficiency.

 

 

 

  • Reduce language barriers: A chatbot understands different tones and intents in language. It can handle thousands of customer queries, in multiple languages, at one time making it especially useful for global companies.

 

 

 

  • Gather data: A chatbot can remember conversations and analyze the details in order to improve service and meet customer expectations. They provide your business with detailed, actionable records of your customers’ greatest pain points, helping you improve your products and services.

 

 

Live chat software has a 73% satisfaction rate as a way for customers to interact with businesses. 64% of internet users say 24-hour service is the best chatbot feature. Today’s chatbots are a critical component of customer-service operations and will soon dominate customer service. They allow companies opportunities to engage with customers in new and different ways, helping generate more profits and greater success.

 

Need help choosing and integrating a chatbot? Need help with your digital marketing strategy? Call CAYK at (403) 456-0072 or email [email protected]  Allow us to be your very own marketing department! Connect with our tightly-knit team of knowledgeable digital-first consultants, each eager to help your business grow. Contact CAYK today.

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