Featured Online Marketing

Marketing Automation: How to Keep Connected to your Customers

Marketing automation platforms are tools/software that allow you to create, implement and automate marketing workflows for multiple channels from a single source. This automation can help you stay in touch with your customers. Use automation to:

Accommodate customer usage by creating experiences they can engage with from any device (mobile phone, tablet, laptop). Combine data and content across various sources to create a consistent experience across channels. Integrate touchpoints (SMS, push notifications, emails).

Nurture Leads: Marketing automation enables a systematic approach to informing, engaging and converting prospective customers. You can track behaviour, attach a score based upon intent, target high intent users and automatically send the right message at the right time.

Onboard customers: Make a positive first impression by using automation to kick start your relationship with your customers. Offer genuine post-sales service by scheduling and sending a series of automated emails to educate customers on product usage, troubleshooting problems and where to find help.

Reach out to less engaged customers: Create an automated workflow that identifies unengaged customers allowing you to follow up and win them back. Using automation, address users one-on-one and let them know you care about their opinions.

Offer outstanding customer experience: Use marketing automation to create dynamic lists of your customers (based on behaviours) then send relevant email content including similar product recommendations, product updates, related articles, product reviews, exclusive information and targeted discounts. Personalization tools let you address customers by name and reference their personal data (most recent purchase, account number, birthday, etc.). Marketing automation enables a quick response rate and better assistance by automatically routing support chats/calls to the right person. By updating customer information automatically, this tool allows you to strategically send compelling marketing messages resulting in a good customer experience.

Make data-driven decisions: Real-time tracking and alerts provide insight into the types of content and communication that work with your clientele. This data allows you to ensure each customer receives the information they are most likely to engage with, making them feel connected to your brand.

Build brand loyalty: To enhance customer loyalty, put workflows in place to identify your most engaged customers and invite them to join a loyalty program. Set up workflows to reward members with exclusive discounts and offers. Use automation to deliver increasingly personalized experiences that add value and show you care.

Marketing automation is a valuable tool for your customer experience efforts. From the first interaction to their initial purchase to creating them as a loyal customer, there are many ways that automation can create memorable contacts contributing to and improving your connection to your customers. Reach customers when, where, and how they prefer. Generate digital ads/emails that appear for the right person at the right time. Bring together marketing, sales, and service creating a seamless customer experience.

Interested in marketing automation? Want help staying connected to your customers? Need help with your digital marketing strategy? Call CAYK at (403) 456-0072 or email [email protected]  Allow us to be your very own marketing department! Connect with our tightly-knit team of knowledgeable digital-first consultants, each eager to help your business grow. Contact CAYK today.


Featured Social Media

How to use YouTube to Promote your Business

YouTube is a video sharing service that allows users to post, view and/or share videos. With  2 billion monthly users, 30 million visits per day and 500 hours of video uploaded every minute, YouTube’s reach is vast and global! If you want your business to capture attention, generate traffic, increase ROI, boost search engine ranking, build brand awareness, integrate with social media marketing and reach a large audience, YouTube is right for you. So, how do you use YouTube to market your business?


Design a Homepage:

Your homepage is the entry point to your site. Take the time to make it appealing.

  • Choose a compelling profile picture, clean and identifiable.
  • Upload channel art and your channel schedule.
  • Select a channel trailer, (1 or 2 minutes long) that is fun, interesting and tells people what you are about.
  • Create playlists (a list or group of videos that plays in order, one after the other).
  • Add featured channels. This will create a connection in people’s minds and in the algorithm between your channel and the featured channels.
  • Create an “about” page. Include a short, persuasive description of your channel.

Create Content:

You need volumes of quality content to keep viewers interested and encourage them to return to your channel. Include:

  • Brand videos showcasing your business and your core values
  • Webcasts and webinars, broken up and posted as a series of videos.
  • Repurposed infographics and/or explanatory videos
  • Educational and “how to” videos
  • Product demonstrations
  • Interviews with influencers and thought leaders in your niche
  • Animated videos
  • Interviews with your business’s owners, staff, and/or customers.


Upload Regularly:

Viewers are counting on new and intriguing content so add videos frequently. Consider a weekly update. Embed the videos on your company website.


Include a Call to Action:

If you want your videos to generate leads, a call to action is essential and should flow logically from your video content. Possibilities are:

  • Please rate this video.
  • Follow us on Twitter.
  • Find us on Facebook.
  • Subscribe to our videos.
  • Visit our blog/website for more great videos and information.
  • Please post your comments.
  • Share with your friends.
  • Check out our channel.
  • Contact us for more information.


Interact Frequently:

Engaging with users who post comments boosts your video’s engagement traffic. Respond to all feedback as quickly as possible. Personalize your responses. Encourage viewers to subscribe to your channel.


Pay Attention to Categories and Tags:

Choose a category for the video and enter tags and/or relevant keywords to increase hits.


Be Creative:

Use catchy, descriptive titles. Customize your channel with colour, images, links and/or relevant information. Incorporate your logo and company slogan.


YouTube marketing is an essential advertising tool for your business. Start simple and grow your audience over time. Refine your style and format while improving your use of keywords. Upload consistently. Let YouTube help you improve brand awareness, generate leads, drive traffic to your website and improve your sales.


Not sure how to get your YouTube channel up and rolling? Need help with your digital marketing strategy? Call CAYK at (403) 456-0072 or email [email protected]  Allow us to be your very own marketing department! Connect with our tightly-knit team of knowledgeable digital-first consultants, each eager to help your business grow. Contact CAYK today.