Company Updates

Three Things We’re Thankful for Here at CAYK

Remember when we said that relevant seasonal content helps you connect with your leads and customers? We’d like to follow our own advice by getting into the Thanksgiving spirit and letting you know how thankful we are for what we do. Here are three things we couldn’t do it without!

An Awesome Community of Business Owners

There’s a lot to love about Calgary, but its community of business owners is one of the things we love most. Over the past eight years, our team has accumulated a portfolio of clients who are not only admirably hard-working and principled entrepreneurs, they also happen to be a delight to work with. CAYK has had the privilege to develop inbound digital marketing strategies for small family-run operations, rapidly-growing international businesses, and everything in between, all springing from a vast array of industries. Throughout this process, we’ve been fortunate enough to have countless truly enjoyable experiences. It makes us love what we do!

Our Top-Notch Marketing Team

Of course, none of those experiences would have been possible without having the finest and most talented marketing team we could ask for. You can’t be a full-service holistic marketing agency if you don’t have great minds driving it forward. Our team is the engine that keeps our operation running to its fullest potential and the very reason why our clients get the best results from their marketing plans. From content creation to customer care, from web design and development to SEO and AdWords, the CAYK crew possesses a skill set that is as finely tuned as it is diverse. No company should take their team for granted, and we certainly don’t.

Today’s Inspiring Digital Tools & Strategies

With sophisticated yet accessible tools around every corner, troves of valuable information to tap into, influential thought leaders eager to share their knowledge, and sharp new strategies taking shape all the time, there’s never been a better time to be a marketer. At CAYK, it has always been one of our highest priorities to help our clients benefit from the latest and greatest approaches. While selecting the best tools and strategies may be no small feat, it’s always an enlightening experience for us and the businesses we serve. We couldn’t be more thankful for a marketing community that is as inspiring, dynamic, and challenging as it’s ever been.

Happy Thanksgiving from CAYK! We’re always eager to express appreciation for you, and we hope you enjoy spending time with your loved ones during the holiday. As usual, if you want powerful marketing solutions for your business, call (403) 456-0072 and we’ll make it happen!

Internet Marketing

Marketing Considerations for the Fall Season

Like a savvy marketing expert, your digital marketing plan should be dynamic and responsive to the world around it. When it comes to a seasonal marketing techniques, the shift from summer to fall is a particularly important time. Here are a few things to bear in mind now that it’s arrived.

Key Holidays

You can make your marketing plan more seasonal in many ways, but fine-tuning your voice and online presence to key holidays is one of the most important. Thanksgiving and Halloween would be the most obvious examples for autumn, so be sure to make promotional offers a major part of your seasonal efforts. Fall holidays are also opportunities to spice up the graphic design of your email campaigns and other visual content. Finally, don’t forget that even small details can mean a lot. Wishing your readers a happy Labour Day weekend, expressing your gratitude for them around Thanksgiving, or paying tribute for Remembrance Day are all great touches.

Consumer Events

Autumn holidays such as Thanksgiving and Halloween are particularly significant when it comes to purchase decisions. However, this season is also home to patterns in consumer spending and thinking that don’t constitute “holidays” in and of themselves but are nonetheless important to bear in mind for countless business owners. Black Friday in November, for instance, should be a key area of focus if you sell consumer goods. It’s essential not to underestimate the importance of consistently researching and understanding how the behaviour of your audience shifts and evolves throughout the year, and the onset of autumn is no exception.

Your Marketing Plan

Maintaining the strength of your marketing plan is a year-round effort, but a change in seasons is the perfect opportunity to take stock of your performance and your decision-making. The more deeply you understand your leads and customers (and the data that represents them), the better. Does the end of summer typically bring you more engagement and business, or does it tend to be a slower time of year? Which products or services gain more or less attention during this time? Make extensive use of today’s marketing and analytics tools to examine seasonal patterns and implement that data to adjust your marketing goals and areas of focus accordingly.

Does your marketing plan reflect the seasonal nuances of your industry? This isn’t the only factor to consider when developing a strategy that strengthens your business. The marketing experts at CAYK are some of the finest in Calgary, so call (403) 456-0072 to take the next step!