Categories
Internet Marketing

Are You Wasting Money with Your Ad Campaigns?

Depending on how they’re planned and carried out, PPC campaigns can either be an asset to the growth of your company or a strain on your budget. If you want high return on ad spend, you’ll need to utilize advertising tools like Google Ads and Facebook to their fullest potential!

Quality Over Quantity

The beauty of a PPC platform like Google Ads is that it’s designed to incentivise all the traits that make a great advertisement. Google will get the most ad revenue when you write engaging and persuasive copy, maximize the relevance of your ads with effective targeting, and keep your landing pages relevant as well. Guess who else will boost their revenue in this situation? That’s right, your business! Better ads make for a better experience, thereby improving your click-through rates and making your ads more visible. Don’t just throw money at a boatload of ads and hope they stick—drive high-quality leads to your site with high-quality campaigns!

Testing & Analytics

Another surefire way to throw money away is to let your campaigns go unsupervised. In this case, not only are you squashing all hopes of getting the ROI you need, you’re squandering the potential of these excellent tools. Whether it’s Google Ads or Facebook’s advertising features, it’s imperative that you make the most of their tracking and analytics capabilities. Identify and keep track of the right KPIs to better assess your performance. Test your ads to ensure that your copy and other elements are performing at their best and reaching the right people. Use the data at your fingertips to understand your leads and make every dollar of your ad budget count!

But Will It Convert?

PPC campaigns are only as successful as the landing pages that your ads link to. Driving more traffic to your site isn’t the same as securing a conversion or sale. For that, you need to combine your PPC strategy with conversion rate optimization. Do you have enough information on your visitors to predict and meet their precise needs? Are your pages tested extensively enough to inform how they should be developed? Once again, make use of today’s testing, tracking, and analytics tools to understand visitor behaviour and preferences. The more relevant and engaging the experience, the higher your chances are for a valuable conversion.

At CAYK, we won’t just provide you with high-value PPC campaigns, we’ll work with you to implement a comprehensive marketing strategy that drives the growth of your business. From advertising to SEO, social media, and beyond, call (403) 456-0072 to make it happen today!

Categories
Social Media

5 Social Media Marketing Mistakes Your Business Might Be Making

Despite its power as a marketing tool, social media is often quite misunderstood. If you want to build a strong audience, engage with your community, and drive traffic to your business website, you’ll want to ensure that your social strategy doesn’t have any of these potentially fatal flaws.

Not Using Social Media to Your Advantage

By far the biggest mistake a business owner can make when it comes to social media is deciding not to use it at all. It’s not uncommon for businesses to see a marketing effort like advertising as 100% essential while seeing social media as a superficial add-on. In reality, social media not only offers its own stunning capabilities as an advertising tool, it’s an indispensable component of customer care, brand development, lead generation, and so much more.

Taking a Hands-Off Approach

Also fairly common are businesses who get as far as starting their social media profiles but don’t go further than that. This isn’t much better than skipping out on it altogether! It’s crucial that a company create a clear social media strategy and realize it with consistent use, engagement, and intent. Your leads and clients must feel that there’s a team of great people behind the profiles, people who will answer their questions and share valuable information with them.

Ignoring Negative Feedback (Or Dealing with It Poorly)

Let’s say you create awesome profiles for your business, posting high-quality content and fun glimpses into the culture of your company. Don’t forget that you may also receive negative forms of engagement. Social media is about transparency and sincerity, not to mention keeping your reputation solid. Don’t ignore negative reviews, and don’t address them with angry or defensive replies. Your community is watching, so be sure to resolve these issues with humility and class!

Failing to Track Your Strategy

Okay, so you’ve got awesome profiles on the right platforms, your engagement is consistent and excellent, and you’re even responding beautifully to the occasional not-so-stellar review. How do you know for certain that your social strategy is getting you the conversions that you need? No marketing effort can be fully successful without tracking and reporting. The analytics tools available today will help you develop a strategy with a clear direction and measurable results.

Missing Out on Paid Social

If there’s one thing everyone can understand about social media platforms, it’s that they’re all incredibly crowded places. How do you overcome all that noise to secure the attention of your leads and better retain your existing customers? Paid social, of course! With a strong social media advertising strategy, you’ll be far better equipped to guide users towards conversions using persuasive ads, boosted posts, and next-level audience segmentation and targeting.

Do you want your business to get the most out of social media marketing? From setting up and managing your profiles to posting excellent content, maintaining your reputation, and tracking the results of your strategy, CAYK is here to help! Call (403) 456-0072 to find out more today.