Google Industry News

Google Gmail Introduces “Confidential Mode”

Google recently released an update to Gmail that allows users to send confidential email messages. The new feature allows users to send email that requires a PIN to open it. You have the option to send the PIN as an alternate email or if you enter the recipients cell phone number through the send process the recipient will be able to request the PIN via SMS message.

As Google explains on their own website, “You can send messages and attachments with Gmail’s confidential mode to help protect sensitive information from unauthorized access. You can use confidential mode to set an expiration date for messages or revoke access at any time. Recipients of the confidential message will have options to forward, copy, print, and download disabled.”  → Read more from Google here.

If you are a G-Suite business user, you may have to ask your G-Suite Administrator to activate this functionality from the Admin console.

Once the feature is active, here is how to send confidential email →

  1. Start a new email message by clicking “Compose”.
  2. Look for the “Lock & Clock” Icon in the lower right of your composer to activate Gmail Secure Mode.
  3. Set the date that you wish to have the email message expire automatically and set how you would like the recipient to receive the passcode (PIN).
  4. Choose “No SMS passcode” and the recipient that is using Gmail will have direct access to open the email. Non-Gmail users will receive a passcode in a different email message.
  5. If you choose “SMS Passcode,” the recipient will get a passcode by text message. They will be prompted to ‘get’ the SMS message when they open the email so that it will make some sense to them. Make sure to have the correct cell phone number or they won’t be able to see the message.
  6. Click ‘save’ on the pop-up and then you are ready to send your message.

Here are a few examples why you may want to send confidential email that automatically expires →

  1. Sending usernames and passwords to a friend or colleague.
  2. Sending personal information.
  3. Sending a ‘legal’ notice or document that you do not want hanging around forever.
  4. Sending payment or credit card information.
  5. Sharing financial documents etc. etc.

Does the new ability to send confidential emails truly protect the message from outside prying eyes?

The simple answer to that question is NO.

The more robust response is MAYBE.

The Recipient can take a screen capture of the email with desktop software → The recipient will receive the message, after verifying the passcode, in a web-browser. I was not able to use “Clipular”, a popular screen capture plugin for Google Chrome to make a screen capture of the email message. I was however able to take a screenshot using my desktop screen capture application.

There is no easy way to forward the confidential email → The only way I can think of to forward the secure mail message would be to take a screen capture and then paste it as an image in a new email message.

The ability to ‘right-mouse-click’ and copy or view the source of the confidential email is disabled.


Sending confidential and self expiring email is a great new feature for Gmail. The general average recipient of an email will likely have no reason to try and defeat the process. That is of course assuming that the security is in place to protect the sender and the recipient.

Having specific email messages secure and ‘self-destructing’ is an excellent step in the right direction.

Website Development

How Often Should You Refresh Your Website Design?

In the current landscape of digital marketing and web design, every company website has a shelf life. The question is, how far can a site take you before a new design is needed? There’s no single rule to apply for everyone, but these tips should help you determine when it’s time.


Look at Your Metrics


How is your company’s website doing with regards to lead generation, site engagement, and conversions? If you’re having trouble accumulating the number of new leads you’re aiming for, or if you’ve got plenty of traffic but a low rate of conversion, these are key landmarks to use when determining when to redesign your site. Even if your social media, SEO, and PPC efforts are bringing in a high volume of visitors, all that work will be for nothing if the look, functionality, and content of your company’s online headquarters doesn’t quite solidify faith in your products or services. Analytics tools are more accessible and powerful than ever, so use them!


Pay Attention to Current Standards


In addition to learning from the metrics that illustrate the effectiveness of your site, being aware of today’s standards will give you a better sense of when an overhaul is needed and what it requires. Is all of your company’s contact information plainly visible on all pages? Is your site responsive and mobile friendly? Does it match up with modern criteria for usability and readability? Are the latest SEO strategies integrated properly into both frontend and backend aspects of your site? If you’re missing any of the key ingredients that define contemporary web design for businesses, this is a strong indicator that a refresh is in order.


Trust the Experts


The secret to carrying out timely website redesigns doesn’t lie entirely within the your site itself. It is also a matter of having a strong collaborative dynamic with an experienced team of marketing and web design experts. The right people will be there for you on a consistent and reliable basis to examine your analytics, keep an eye on current standards, and apply this information exactly as often as necessary. For business owners who want to maintain a powerful, high-converting, growth-boosting website without having to exceed the limits of their company’s time and manpower, external help can be a serious lifesaver!


Is your website in need of a fresh and exciting new design? That isn’t the only thing the CAYK team can help you with. Our comprehensive, holistic approach to digital marketing can take the visibility and growth of your company to new heights. Call (403) 456-0072 to learn more today!