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Online Marketing

Remarketing & Retargeting: Why Are They Important?

Keeping people engaged with your brand is an ongoing process. Content and social media play important roles in this effort, but two other techniques that every business should utilize are remarketing and retargeting. Want to boost conversions and maintain loyalty? Read on!

 

What’s the Difference?

 

There are some differences to bear mind between “remarketing” and what’s called “retargeting”. Remarketing can refer more broadly to the technique of marketing to a lead multiple times based on the information you have on them. Naturally, this can be done with any marketing medium, but perhaps most often it refers to repeat engagement via email campaigns. Retargeting, meanwhile, refers more specifically to the practice of advertising to leads who have already been to your site, or even those who have visited the site of a competitor.

 

However, these terms are often used interchangeably. For example, what Google Ads refers to as “remarketing” might traditionally be better described as “retargeting”. In either case, the more you know about your leads, the more effectively you can remarket or retarget.

 

How Are They Used?

 

One of the most important things that remarketing and retargeting have in common is that they will only work if key information is gathered on your leads in the first place. This information can be broken down into two categories: onsite and offsite. Onsite data can inform you of what products or information your visitors viewed, what landing pages brought them to your site, and the nature of their engagement with your email campaigns or content downloads. Offsite data can indicate the content or social posts your leads have engaged with outside your website, their interaction with the website of a competitor, or their search tendencies.

 

Why They’re Essential

 

Building precise remarketing and retargeting strategies with the above insights will drive stronger rates of conversion, more consistent engagement, and lasting loyalty. This is because you’ve tailored the voice of your company — whether via email or your ad campaigns — to be as relevant as possible to the needs and interests of your leads. One key application of this concept is marketing automation, which enables you to gather and apply the necessary information on your leads in an automated manner. When it comes to securing conversions and heightening the quality of your engagement, you can’t get more efficient than this!

 

It can be hard work to keep your audience engaged and excited about your products and services. When you have the CAYK team at your side, and all of the tools and techniques we bring with us, it’ll hardly seem like work at all. Call (403) 456-0072 to see what we can do!

Categories
Online Marketing

Why Your Business Should Review Its Analytics and How We Can Help

No marketing strategy is complete without a sophisticated set of analytics tools. Google Analytics, for instance, is one of the most dependable and versatile resources for analyzing and revising your business’ marketing efforts. So why exactly is this such an important endeavour?

The Importance of Analytics Reviews

If you want your marketing plan to give you the ROI you need, the last thing you should do is work in the dark. Reviewing your analytics on a consistent, routine basis supplies you with the insights necessary to maintain a clear picture of your performance and sharpen your decision-making. Without this kind of maintenance, you’ll be left with little more than guesswork when you need to know how well your PPC ad campaigns are paying off, how effectively your SEO efforts are supporting your search visibility, and other vital marketing factors. Actionable data derived from analytics reviews should be at the core of your strategy.

Key Metrics

So, when you’re keeping an eye on the health of your company’s marketing strategy, what metrics should you be looking for? Conversions are a critical example. Once you’ve configured your analytics tools to look out for certain conversion goals — such as a product purchase, a newsletter subscription, or an appointment booking — you can monitor how dependably your company’s site is helping you meet those goals. Traffic sources, meanwhile, will inform you of the places that your visitors are coming from, while your landing page data will be indicative of which pages your visitors are arriving on and in what numbers.

Need a Boost?

The only thing better than a flexible, powerful toolset like Google Analytics is an experienced marketing team to help you apply it. Properly gauging and improving your performance can be highly involved work, so it’s not the best idea to dive into this in tandem with everything else involved in operating your business. In addition, the tools may provide you with the data, but using that data to shape your marketing decisions is another story altogether. Teaming up with our skilled specialists, particularly those who can guarantee consistent scheduled reviews, will empower your company to maintain the best strategy possible.

We’ve only skimmed the surface of what analytics tools are capable of. At CAYK, it’s our mission to present you with the finest marketing tools and help your business get the most out of them. Call (403) 456-0072 to learn more about how we can strengthen your marketing strategy!