Categories
Internet Marketing

Optimizing Internal Business Processes with Marketing Automation

Countless new and sophisticated tools are becoming available to businesses every day. This is of course good news, but it also means that the pressure is on if you want to stay competitive in your industry. How can marketing automation help to make your company a more efficient one?

 

More Than Just Emails

 

Those who haven’t fully adopted marketing automation may know it as a technology used for email marketing. However, its scope extends far beyond automated emails and even beyond basic marketing actions in general. In addition to serving as an autopilot for the repetitive tasks involved in connecting with leads and clients, marketing automation is also used to carry out tasks that you routinely depend on for internal operations. The core objective behind this isn’t to roboticize your company, it’s to streamline and strengthen the human element of your business by allowing your team to allocate time and focus towards the right tasks at the right time.

 

Assess Your Existing Workflows

 

One of the first and most important steps in applying marketing automation to your internal business processes is to take a look at how you go about those processes now. You don’t necessarily need to slap a piece of marketing automation software on a major workflow from end to end; it may be wiser to take stock of specific tasks and gain a detailed picture of which ones will be done faster and more efficiently with the right automation tools. From there you can think on an increasingly larger scale about what role automation will play throughout your business. Always understand an aspect of your operations before you decide to automate it.

 

Key Examples

 

So, what exactly can marketing automation potentially improve within the many moving parts of your business? Depending on the tools you use, it’s possible to radically optimize communication and collaboration between team members, day-to-day administrative tasks, and even the sourcing of potential new hires. The management and analysis of key information within your marketing strategy can also benefit on multiple levels, from lead qualification to funnel management, the development of ad campaigns, and more. There’s never been a better time to modernize the way your company formulates its quest for growth.

 

Today’s marketing technologies can do more than just polish the image of your company, they can fundamentally transform how you do business and connect with your audience. The CAYK team is here to empower you with the tools you need, so give us a call at (403) 456-0072 today!

Categories
Website Development

3 Hot Website Design Trends

Your website is an opportunity to encapsulate the products, services, and core identity of your business into one distinctive online space. Doing this properly often requires that you stay ahead of the curve when it comes to web design trends. What should you watch out for in 2019?

Bold, Creative Graphics

These days it’s increasingly popular to use prominent, attention-grabbing text and and large, beautiful images or even background videos, especially on home pages. Micro animations are also excellent for enhancing the experience of navigation, whether you use them for buttons, menu items, or the loading of images. Think carefully about how geometry and colour strategy can direct the eye, perhaps using the single-page format to engage and captivate your visitors from top to bottom. Infographics, meanwhile, are perfect for thoroughly conveying key messages to your audience with both precision and a visually stimulating sense of fun.

Further Focus on Mobile

The rate of mobile web search has far surpassed that of desktop devices. It’s no passing trend, so you should double down on your efforts to make the mobile version of your site as impressive and marketing-efficient as its desktop counterpart. This is one of the key reasons to pursue responsive design. Your SEO strategy is incomplete without accounting for the role of responsiveness and mobile friendliness in rankings. If you’re an ecommerce business, it’s especially important to optimize the shopping experience that your site offers for tablet and smartphone visitors. More mobile search means more mobile shopping.

Voice Search Optimization

Plenty of businesses appreciate the importance of mobile-friendly design in SEO, but one factor that many are bound to neglect in 2019 is voice search optimization. You don’t want to be one of them; Comcore has projected that up to 50% of searches will be voice searches by 2020. Whether it’s Google’s Voice Search, Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa, the various methods for voice search are adding up to a serious transformation in the way that leads discover brands. Efforts such as keeping content concise and maximizing pagespeed can help in this department, but there’s a lot more to explore, so you’d better get started!

Few factors determine the perception of your business as significantly as your website. CAYK has the technical experience, creative skill, and knowledge of current trends to deliver a site that will help to boost your growth. Call (403) 456-0072 to learn more about what we can do for you!