Categories
Social Media

You Don’t Need to Hang Your Hat on Every Social Network

Part of what makes social media so exciting is its enormous variety and usership. Depending on how you look at it, however, this can also be intimidating for you as a business owner. Not to worry—you don’t have to put all your chips in with every single platform!

Understanding Demographics

Each social media platform has its own unique history and process of evolution. This is shaped by countless factors, from the nature of the platform’s design on a functional level, to how it has come to build its brand identity. As a business owner, however, one element that you should pay particularly close attention to is the platform’s key demographics. Who uses the platform the most? How can you use that information to decide how strongly you will integrate it into your marketing plan, if at all? Not only does this allow you to more directly target and engage with your ideal leads, it consolidates and streamlines the social media marketing process.

Your Business and Your Platform

The very first resource you should tap into when deciding what social platforms to focus on is your own understanding of your business. Who are you trying to reach, and what medium of information best fits your products or services? The usership demographic of Facebook, for instance, is considerably broad in terms of age, gender, and preferences in content type. This makes it something of a social media Swiss Army knife. Instagram, however, is particularly apt at targeting those under 30, especially females, and is excellent for showcasing products with images. LinkedIn, on the other hand, excels at business-to-business marketing.

An Ongoing Process

So, if you choose a social media platform that is known to reach users who align with your demographics, does that mean it’s guaranteed to bring you more business? Not exactly. Understanding social media in terms of key usership is only one part of an ongoing process that takes time. If you want to optimize the effectiveness of this technology within your overall strategy, you also need to carefully tailor the way you use it. You’ll get better results when you share great content, inspire consistent engagement, capitalize on social media advertising tools, and integrate these platforms into a larger, comprehensive marketing plan.

There’s plenty about digital marketing that seems overwhelming at first, but if you work with a team that’s highly skilled across the board, you won’t have to worry about taking care of things on your own. Call (403) 456-0072 and Calgary’s most dedicated agency will be thrilled to help!

Categories
Internet Marketing

What to Avoid from a Marketing Agency

There are more marketing professionals out there today than anyone can count, and they all claim to be the best. In such a competitive environment, how can you as a business owner know that you’re choosing the right team? A good starting point is to be aware of common red flags.

Excessive Guarantees

Digital marketing is a complex and dynamic beast. Accumulating greater visibility in organic search results is known to be a nuanced process of trial and error that takes time, but even advertising has its fair share of variables as well. If any marketing agency claims to offer you guarantees about your performance and growth, think carefully about what they’re claiming. Guaranteeing exact ad placement, for instance, is a common deceptive practice. A good marketing agency promises to work closely with you to carve out actionable goals while remaining clear and honest about what is attainable.

Poor Communication and Transparency

A lot goes into a marketing plan, especially when you’ve rightly chosen an agency that can provide you with a comprehensive strategy. You don’t want to be drawn into a working relationship with a team that doesn’t give you the communication and transparency you need to fully understand and keep up with all those moving parts. If an agency isn’t giving you routine, consistent reports regarding the performance and budgeting of an ad campaign, you have a problem. The same goes for assessing the strength of your inbound efforts and other factors. You should expect open availability, responsiveness, and well-scheduled meetings.

Lack of Credentials

Does the marketing team you’re considering have the credentials to back up their claims? Certifications and other markers of legitimacy aren’t obtained for nothing. They indicate that the team members at a marketing agency have gone through extensive education and testing processes to sharpen their skills and meet the highest standards in the industry. Google’s advertising certifications, for instance, are second to none. When you work with a Google Partner, you get thorough insight and access to Google’s marketing infrastructure, better and quicker support, and more. An agency that lacks this is certainly one to be avoided.

Choosing a marketing agency is a decision that can affect your company for years to come. You should be able to make that decision not only with confidence, but with excitement for what lies ahead. To learn why we’ve become Calgary’s preferred team, call us at (403) 456-0072 today!