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Social Media

What Kind of Content Should You Post on Your Social Profiles?

If you think that all social platforms serve basically the same purpose, you may want to reconsider. In fact, different forms of content will perform better or worse depending on where they’re posted. Let’s run through some major content types and find out where they should go.

Written Content

From your articles to your social media posts themselves, written information is a truly universal form of content that you can’t do without. However, sharing it should be approached differently on one social platform versus another. Twitter Facebook, and LinkedIn are excellent places to write solid posts and even share links to your articles or other people’s articles. Curate your posts carefully, however; LinkedIn is naturally more suited to content that is related to the professional world, Twitter is excellent for short-form updates and news, and your Facebook and posts should be particularly conducive to engagement and discussion.

Visual Content

No one wants to see a social media profile (or website, for that matter) that is littered with words yet lacking any interesting visual information. Still images, animated GIFs, and video content are all key examples. So, where should you share them? Facebook is particularly apt for sharing video content, especially because video is great for getting more engagement out of your followers. Instagram should be your go-to for hi-res images and batches of images uploaded to a single post. It’s an excellent way to showcase new products, photos of staff or happy clients, and more. Lastly, don’t forget that animated GIFs will function best on Twitter.

Hybrid Content

We would be living in a pretty unimaginative marketing world if businesses weren’t combining text and imagery to create engaging content. When well-designed and well-written, hybridized forms like infographics and photo guides will be memorable and useful enough to set you apart. Pinterest and LinkedIn are particularly friendly to this type of content, but other platforms will do, as long as you’re careful about your dimensions and readability. On Instagram, for instance, you’ll need to make sure your text is large enough, your design isn’t too crowded, and of course, the images are square. The more you know your platforms, the better.

There’s always more to learn about the digital marketing tools that you have at your disposal. Our team is experienced in far more than social media, providing comprehensive marketing solutions for businesses all over Calgary. Give us a call at (403) 456-0072 to learn more today!

Categories
Calgary Marketing News

A New Way to Book Appointments: Calendly

Meetings, appointments, phone calls, interviews, presentations, you name it. Running a business without efficient scheduling is simply not an option. There are more scheduling apps out there today than ever, but we’d like to show you one that’s especially practical and powerful.

How Does Calendly Work?

The core function of Calendly is pretty simple. First, you set your availability and scheduling preferences. It then allows you to send a link to whoever you want to schedule with so that they can confirm a date and time based on the information you provided. Upon confirmation, the arrangement is added to your calendar. It’s designed to prevent double-bookings and conflicts, in addition to many other functions that optimize scheduling efficiency. Calendly is offered as a free Basic version or paid Premium and Pro versions. Depending on which one you subscribe to, you’ll get different degrees of versatility from its feature set.

Integration & Compatibility

In addition to its simplicity, Calendly is known for its powerful and practical integration features. It works perfectly in conjunction with Google, Office 365, and Outlook, and with the Pro version you get integration with Salesforce, Stripe, and PayPal. Compatibility is also notable when considering Calendly. Whether you’re using a desktop computer or a mobile device, it’s designed to function on multiple device types. Fortunately, the people you send your invitation links to won’t need to be subscribed to Calendly, ensuring usability for everyone you schedule with. You can even embed it into your website to provide instant access for your visitors.

User Interface

No matter how powerful or sophisticated it is under the hood, a piece of software needs a sharp and usable interface. This can make or break its success as a tool. Fortunately, Calendly is beautifully and ingeniously designed. Its user-friendliness is impressive considering the flexibility and range of features it offers. As mentioned above, the interface works just as well on a smartphone or tablet as it does on a desktop computer. This is a must-have feature for any professional or business owner who needs a practical scheduling solution without having to be at their desk. If it sounds like a tool you’ve been needing, give it a try!

It’s essential to build efficient working relationships with your clients, colleagues, and partners. Of course, you’ll also need to compliment that efficiency with a great marketing plan! Call CAYK today at (403) 456-0072 to find out what other excellent tools and strategies are waiting for you.