Categories
Google

Four Google Chrome Extensions You Should Try

Google Chrome may be known for its speed and straightforward design, but one particularly exciting dimension to this browser is the range of available extensions that make it more versatile. We’ve got four examples in mind that could prove to be beneficial to your business.

VidYard

Video is one of the most powerful tools in digital marketing. Being a Chrome extension, VidYard makes the integration of video into your strategy beautifully straightforward. You can use it to connect with customers by recording video tutorials, information about promotions, or anything else your company needs. It allows you not only to send video content to your clients’ and prospects’ inboxes, but provides you with metrics tools to track performance. Rather than using fixed pricing, it’s offered to businesses on an individualized basis depending on your needs.

Clipular

Video isn’t the only form of visual content that should play a central role in the way you market your business. What about screenshots? Clipular is a free Chrome extension that allows you to capture, save, and manage screenshots of the websites you visit. You can either capture a region or an entire webpage in one image. Its screenshot management system makes it easy to keep your clips organized as well. This is great for market research, sharing information with clients and team members, promoting your website or partner websites, and more.

Grammarly

Some marketing mistakes can be fairly subtle yet quite damaging to the image of your brand. Spelling and grammar problems, for instance, exude a lack of attentiveness to detail that no one wants to see in a business. Grammarly is another Chrome extension, also free, that keeps a close watch on your in-browser writing in real time. Whether you’re working on articles, social media posts, or an email campaign, Grammarly will offer corrections and suggestions as you go. Not only this, but you’ll also get performance stats and personalized insights on your writing.

Chrome Remote Desktop

Operating a modern business requires modernized connectivity and immediacy with both your audience and the rest of your team. Chrome Remote Desktop is one of the most convenient ways to share or view a live desktop feed and even remotely control another computer. You can rest easy if that sounds a little creepy, as it requires all involved users to have the app installed and go through access permission procedures. Collaborate seamlessly, assist team members or clients with application use or other tasks, and more. Did we mention this one is free too?

The digital marketing experts here at CAYK are driven to help you leverage all of the today’s most powerful marketing tools to achieve lasting growth as a business. If you want to better equip yourself to meet modern standards, call (403) 456-0072 so that we can make it happen!

Categories
Calgary Marketing News

Have Any Autumn Marketing Ideas?

As seasons change, so should your marketing approach. Thinking seasonally about how you express yourself as a business is one of the most important steps you can take to maintain a more respectable brand. Now that autumn is finally here, have you started brainstorming yet?

Getting Into the Spirit

When considering how to spice up your marketing presence with the autumn season, it might be helpful to start with the little things. Small details here and there can help you get into the fall spirit on a broader level. From the articles on your site to your social media and email campaigns, make seasonal language a part of your company’s voice. Depending on the nature of your products or services, connecting holidays like Thanksgiving and Halloween to certain promotions and sales is a great way to make this happen. You can even use themed design elements to exude an autumn look with your website and other materials.

Thinking Locally

We often say that certain aspects of your marketing plan, such as advertising and your use of social media, should be significantly shaped by local factors. As a local business, this creates a stronger and truer bond with your community. The same is true when it comes to developing seasonal marketing ideas. As you probably know, Calgary is full of local community events during the fall that you may be able to connect with your business. From local fairs, markets, and pop-up shops to festivals and fun crafty workshops, there’s a lot to work with. The more in touch you are with your real-life community, the better.

Back to School

Another aspect of the fall season that is full of marketing potential: students of all ages returning to school. This has been instrumental in marketing for decades because it represents a pivotal shift in business traffic for countless types of companies. Products like clothing and office supplies aren’t the only ones that have potential, as parents and students will be looking for ways to economize in any way that they can. If you use special offers and promotions in the right way, you can boost the relevance of your business while the kids begin another year of their academic journey. It’s an autumn marketing essential!

Autumn isn’t the only time of year that requires a carefully executed seasonal marketing approach. There are opportunities year-round to take the visibility and respectability of your brand to a new level, and CAYK is here to help. Give us a call at (403) 456-0072 to learn more!