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Calgary Marketing News

Does Inbound Marketing Mean the End of Real-World Relationships?

Whether you’ve thought about it yourself or you’ve heard others say it, it’s common for people to see certain web-based innovations as bringing an end to personal, human relationships. This is most often said of social media, but for some, it may also be a concern with inbound marketing.

What’s the Issue?

When reflecting on older approaches to marketing, it’s easy for some business owners and professionals to look back with rose-tinted glasses. The more traditionally-minded among them may view digital marketing as indicative of a larger dependency on the virtual world. Review sites appear to mean the end of word-of-mouth recommendation, Google searches seem to threaten the value of firsthand experience, and social media spells the demise of real-life community-building. Since these are just a few ingredients of inbound marketing, does this mean that inbound marketing is an “anti-human” way to grow your business?

The Fact of the Matter

The short answer is absolutely not, and in fact quite the contrary. Inbound marketing practices have, in part, developed out of an increased demand for more dynamic, personal engagement between brands and their communities. It’s about fostering a two-way relationship that offers audiences a more substantial and genuinely rewarding experience, going beyond a given company’s products or services in and of themselves. Because these principles are at the heart of inbound marketing, this philosophy incentivizes businesses to get creative about how they interact with the people around them.

Your Strategy

When your business embraces inbound marketing, you will be more equipped than ever to establish an enriching presence in the lives of your potential and established clients. The more diverse this presence is, the more reasons your leads will have to come to you. Attend community events to spread the word about what you do, post photos on social media with happy clients at your headquarters, and create content that will get people talking both online and offline about your expertise. The ideal inbound strategy is one that combines the strength of web-based tools with the timeless importance of community-building and human relationships!

The work we do with our clients is all the proof you need that inbound marketing and real-world relationships can thrive together as part of one powerful marketing philosophy. Give the CAYK team a call at (403) 456-0072 today, we’d love to bring you closer than ever to your audience!

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Website Development

Your Website This Year

The average internet user encounters countless websites. Whether they belong to corporations, sole proprietorships, or nonprofit organizations, the best ones follow the latest standards. These standards can make or break your business, so what exactly does your site need to catch up?

Up-To-Date Design

Appearances may not be everything, but when it comes to your company’s website, they play a pivotal role in your conversions and the overall perception of your brand. Pay close attention to trending styles. Vibrant long scroll sites with great images tend to catch the eye these days. In addition to aesthetic concerns, you should always bear in mind functionality. It’s absolutely crucial that your site is mobile friendly, for instance, with a responsive layout that will earn you better visibility in mobile search. A visitor’s experience should be smooth and intuitive, flowing in a way that is logical and makes all information easy to find.

Contact Information

There are many different actions a visitor can take that would qualify as a conversion, but one of the most important is making contact. They don’t just want to fill out an online form or subscribe to your newsletter, they want to talk to a real human being. Your audience deserves more than one way to do this, and it should be as immediate as possible. Your phone number and address should be clearly marked on all pages of your site, you should utilize contact forms, and a live chat system should be implemented to give visitors the chance to connect with someone instantaneously. Demonstrate that you’re there for them!

What About Your Content?

You’ll be lost if you forget the importance of the actual content that exists on your pages. There are a few factors to consider here. First, variety makes a big difference. Get creative with the way you convey information on your site, exploring methods such as video content and infographics if it suits your industry. Second, know your audience and factor that into how your written content takes shape in terms of tone and style. Don’t forget long-tail key phrases that will help to boost your SEO efforts. Finally, always stay ahead of the curve and remain aware of current trends in content creation!

If your business isn’t equipped with a contemporary website that meets all the necessary requirements, you may never know how much growth you can achieve. No company should settle for a sub-par site, so call CAYK at (403) 456-0072 to find out how to upgrade yours today!

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Internet Marketing Online Marketing

Get Better Digital Marketing Results with Less Effort

A common complaint we hear from clients planning new marketing campaigns is how they don’t have enough time to accurately produce their vision. This is a problem because it often leads to shortcuts and scheduling conflicts. However, there is a new force within the marketing industry that provides a superior alternative to this method. That force is digital marketing agencies, and they deliver high quality, customized strategies for all of their clients. How do they accomplish such a grand task?

The first way is perhaps the most obvious. It’s what they do as a profession! So a client’s time isn’t spent clarifying what they want, directing staff to specific parts of the project, or struggling to meet deadlines. Instead, the time commitment is only a couple of meetings at the beginning of the marketing strategy, and after these are concluded the digital marketing agencies team of professionals gets to work crafting a strategy that works for your business. As the project moves along, regular updates and reports help to keep client informed of the status. This helps the client do what they do best, while providing enough information to allow them to feel confident that their money is being well-spent.

However, the benefits are not all so obvious. Digital marketing agencies also have the advantage of not being limited to a single individual trying to accomplish everything prior to the strategy launch. Digital marketing agencies offer a wide variety of skill sets from developing and programming to writing, designing and editing. This helps to craft a holistic strategy that has expert knowledge ingrained at every step.

“Expert knowledge is ingrained at every step.” This is the greatest benefit of utilizing a digital marketing agency. With years of experience in traditional marketing and a continuing expansion of knowledge into the best techniques for online content they are able to offer advice in many areas. Knowledge about the latest trends in Search Engine Optimization, Marketing Automation, Google Adwords, analytics, and more helps you keep your brand at the top of the search results.

Not only do clients receive the benefits of social media management, marketing automation, and a Google Partner Agency, but they also receive the benefits of the latest design trends, cutting edge website programming standards, and professionally written copy. All of these features ensure that every client gets a powerful campaign that doesn’t require them to watch over someone’s shoulder. The process is streamlined to make sure that clients can focus on what is important, and rest easy knowing that their website is working for them not against them. All of this, and in many cases, for less than hiring a minimum wage in-house employee.

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Calgary Marketing News

Increase Profits While Lowering Costs with a Digital Marketing Agency

Potential clients often ask us how we compete with the personalized experience of an in-house marketing department. We love this question because it allows us to talk about how our superior service can work for them. Really, it only comes down to two key factors: affordability and convenience. Our services provide a level of depth and professionalism that just isn’t possible when a single individual is handling everything, and we work hard to make sure we are reachable and open for all of our clients. These are only the basic qualities we emulate, but our services offer much more than that.

Affordability

Marketing managers may appear inexpensive because they are just one person, however this isn’t true. The annual cost to hire a single full-time employee in Alberta is around $35,000 and that is just for minimum wage! By comparison, a marketing manager’s typical salary is around $63,000. This makes it easy to see how having enough staff to craft an effective inbound strategy can add up when hired directly.

It is also important to keep in mind that our clients are not required to monitor our progress, or ensure that we keep on schedule, so there is significantly less time loss from employee oversight. Furthermore, in a situation where a single employee would cost less than an agency it is often at the expense of several campaign features and details. Our team of professionals can offer great services such as marketing automation, search engine optimization, website development, and more without breaking a sweat. All of this is possible with as much or as little involvement from you as you want to contribute, as you will see shortly.

Convenience

Once a potential client lets us know they are interested in one of our services by visiting our website a member of our marketing team contacts them and sets up a complimentary consultation. We offer a traditional in-person meeting place, but with the help of video conferencing software like Skype, Facetime, and Google Meet we are able to contact clients wherever and whenever works best for them.At the initial meeting, our clients learn about our marketing services and the variety of skills we offer. This process has been designed to ensure that a personal and client-driven plan is created. We discuss the initial website review where we diagnose any potential problems with website design and begin to gather data on user habits to create a picture of our client’s audience. From there we discuss the steps needed for an effective sales funnel, and how we will attract more leads using things like analytics, website design, social media management, search engine optimization and more. Once the initial meeting is over, we begin work on creating the campaign, and our client is given a list of clarifications to help us further hone in on their needs. This meeting is the most involved a client has to be, and as the campaign progresses they will receive regular updates to keep them informed of the campaign’s success. Though we always encourage meeting with our clients regularly to further review historical analytics and plan into the future. Ultimately, no one knows your business better than you do.

At CAYK Marketing Inc. we understand that everyone is busy and is looking for a cost effective solution that they don’t have to constantly watch. That is why we offer competitive rates, excellent customer service, and the desire to get it right, not just get it done. So why not find out how your business can excel with the help of CAYK Marketing by visiting our website, or give us a call toll free at (800) 988-4715.

Categories
Calgary Marketing News

Digital Marketing Means Access to Multiple Talents

A good reason for digital marketing agencies growing popularity is their diverse staff. Designers, writers, developers, and project managers work hard to ensure that every client’s individual needs are met. Between quality service and superior knowledge of marketing trends, digital marketing agencies provide a well rounded team of professionals. Let’s take a look at some of the different roles that a Digital Marketing Agency can perform for your business.

Marketing Staff

Understandably, marketing staff are the bread and butter of any good Digital Marketing Agency. They work diligently to combine their knowledge of traditional marketing with the changing demands of online consumers. On the traditional side they use the best practices established for design and ad campaigns to help clients craft a content strategy that best suits their individual needs. From there they mix in the latest digital marketing techniques, such as search engine optimization, marketing automation, social media management & more to boost brand awareness and take the campaign onto the largest marketing platform in the world, Google.

Writers and Editors

Digital marketing writers are dedicated to crafting a brand’s specific message. After the content strategy has been finalized, writers are given a breakdown of the client’s target audience and an overview of the product and business. The assigned writer will then  further research the client’s industry and public relations to ensure that their phrasing and word choice are honed to the audience, while maintaining a professional voice. By incorporating keywords and phrases into articles, they are able to keep the client’s site relevant and visible to all potential leads. When they are finished, it is sent on to the editor’s room where editors comb through the copy to guarantee that the article is ready for posting on the client’s hand-tailored website. Speaking of which…

Programmers and Developers

Our software teams are the mechanics working under the hood of every client account. Their skillset allows them to craft websites, microsites, and high conversion landing pages that take advantage of the latest website analytics programs and techniques.  Endless scrolling technology, Google Adwords integration, and marketing automation campaigns are all possible due to developer’s ability to stay on the cutting edge so website’s remain prominent and current on search engines. With the rapidly changing technological landscape it is important to be on top of the latest trends, and digital marketing is leading the charge.

Perhaps the greatest part of a digital marketing team is that, although each person has a specialized skill set, together they can pool their knowledge to craft unique ideas and ensure that all clients feel comfortable and satisfied with their campaigns. The hard work culminates in a highly functional website that allows clients to observe their marketing campaign and make tweaks along the way. However, working with a digital marketing agency like CAYK Marketing Inc. does not only give you access to an entire team of different skilled individuals, but can also be more affordable than hiring in-house personnel, while increasing your profits. See how here or visit our website for more ways to see how digital marketing works for you.