Categories
Online Marketing

Growing Your Business and Your Marketing

If you’re a small business owner who has made all the right moves, there may come a moment when you realize that the growth of your company is starting to pick up speed. It’s an exciting time, but it can also be an overwhelmingly busy one. What does this mean for your marketing?

A Transitional Period

There are few things more gratifying than the rapid growth of a business you’ve built from the ground up. All of the time, money, and effort you’ve invested is starting to pay off, and you’re providing products or services that the people in your community truly value. Because of that sense of value, you’ll be taking on more new clients than ever. Along with this influx of new business, however, will come a significant increase in the pace of work at your company, both in terms of the day-to-day operations and also what is demanded of your marketing strategy. Being prepared will help to ensure that you don’t compromise your progress.

How Things Change

Your marketing strategy will change in nature as the scale of your company evolves. The more business you bring in and the greater the visibility you have, the more complex your interaction with your client base will be. More will be expected of you by more people, so you’ll need to double down on your strategy. Your social media engagement will need to catch up with the number of new followers you have, you’ll need some reputation management to optimize your growing presence on review sites, and you’ll have to upgrade your PPC campaigns in accordance with what you’ve learned about your leads. These are only the tip of the iceberg!

Helping You Evolve

When a small business is at the very beginning of its lifespan, finding the funds and resources to build a strong marketing strategy is easier said than done. It’s understandable if you’ve gotten by with only the basics until this point, but you don’t want to go into this new phase of your journey under-equipped. Your top priority should be to maintain the high-quality experience that has earned you your success. A dedicated marketing team can not only help you upgrade your strategy, but it can absorb the vast majority of the marketing workload that has been generated by your growth. This is the best way to keep up the pace and go even further.

If you’ve worked hard enough to see your company grow, but it’s important not to overwhelm yourself by supercharging your marketing efforts all on your own. Call CAYK today at (403) 456-0072 and we’ll make sure that your marketing strategy is as formidable as your business!

Categories
Internet Marketing

One SEO Mistake That’s Made Far Too Often

Everyone wants their company website to rank high in search results, but not everyone is willing to do what it requires. In fact, we’ve seen many business owners utilize SEO only to abandon it when it begins to work for them. This is a pretty big mistake, and it’s important to understand why.

How 09It Happens

Let’s say you decide to get serious about search optimization. You upgrade your website with great content, mobile friendly design, and more. You regularly post useful and engaging articles relevant to your industry, you know how to use your keywords, and you enhance this with excellent use of social media. With these and other efforts going full speed ahead, you eventually start to see your company dominate in search results for the most important terms connected to your products or services. Finally, you decide that you can relax or even drop your SEO strategy to save time and money. Now we have a problem!

Why It’s a Big Deal

Optimizing a website for high search performance is an ongoing journey. One of the most harmful assumptions you can make is that your status in search results is permanent. That status requires upkeep, diligence, and adaptability. You need to be able to respond swiftly to the increasing or decreasing importance of search terms in your industry, and you have to sustain the visibility of your brand as much as possible. Most importantly, if leads (or Google) find that your content is outdated or less relevant than it once was, this will both hurt your ranking and send a pretty unflattering message about your conviction as a company.

How to Avoid It

When it comes to the longevity of your site’s high ranking, one of the most important determiners is the relevance of your content. This is why elements such as an up-to-date blog are so instrumental. It has to be as clear as possible that your company is consistently in tune with the outside world and can generate new information. Meanwhile, small businesses often struggle to stay fresh and relevant online when they don’t have a great marketing agency helping them with all the necessary tasks. Never forget that teaming up with the right experts is a surefire way to keep your ranking in the right place!

No matter what part of digital marketing you focus on, it should be pursued with conviction. The most successful strategies are the ones that go the extra mile and maintain a competitive edge. The team at CAYK can help you accomplish this and more, so call us at (403) 456-0072 today!

Categories
Internet Marketing

One SEO Mistake That’s Made Far Too Often

Everyone wants their company website to rank high in search results, but not everyone is willing to do what it requires. In fact, we’ve seen many business owners utilize SEO only to abandon it when it begins to work for them. This is a pretty big mistake, and it’s important to understand why.

How It Happens

Let’s say you decide to get serious about search optimization. You upgrade your website with great content, mobile friendly design, and more. You regularly post useful and engaging articles relevant to your industry, you know how to use your keywords, and you enhance this with excellent use of social media. With these and other efforts going full speed ahead, you eventually start to see your company dominate in search results for the most important terms connected to your products or services. Finally, you decide that you can relax or even drop your SEO strategy to save time and money. Now we have a problem!

Why It’s a Big Deal

Optimizing a website for high search performance is an ongoing journey. One of the most harmful assumptions you can make is that your status in search results is permanent. That status requires upkeep, diligence, and adaptability. You need to be able to respond swiftly to the increasing or decreasing importance of search terms in your industry, and you have to sustain the visibility of your brand as much as possible. Most importantly, if leads (or Google) find that your content is outdated or less relevant than it once was, this will both hurt your ranking and send a pretty unflattering message about your conviction as a company.

How to Avoid It

When it comes to the longevity of your site’s high ranking, one of the most important determiners is the relevance of your content. This is why elements such as an up-to-date blog are so instrumental. It has to be as clear as possible that your company is consistently in tune with the outside world and can generate new information. Meanwhile, small businesses often struggle to stay fresh and relevant online when they don’t have a great marketing agency helping them with all the necessary tasks. Never forget that teaming up with the right experts is a surefire way to keep your ranking in the right place!

No matter what part of digital marketing you focus on, it should be pursued with conviction. The most successful strategies are the ones that go the extra mile and maintain a competitive edge. The team at CAYK can help you accomplish this and more, so call us at (403) 456-0072 today!