Internet Marketing

Three Essentials to Meet the Needs of Your Customers This Year

Each one of your clients comes to you with a set of needs, but it’s a mistake to assume that this refers simply to the product or service that they pay for. A customer should mean a lot more to you than that, so let’s examine three excellent ways you can fulfill and exceed their expectations.

Be Available

Few things can guarantee you a loss of business quite as effectively as your absence or inattentiveness to your client base. This doesn’t just mean that you need to be thinking about them and how much revenue they’re bringing you. Attentiveness should go beyond your numbers and should involve direct engagement and reciprocal communication. Answer your phones, emails, and live chat messages. Respond to feedback on review sites. Make social media engagement a priority. On the whole, you need to make it as clear as possible that you’re there for them and won’t let them down.

Produce Engaging Content

Just as you should endeavour to listen to and communicate with your customers directly, you should see your content as an integral form of communication as well. It allows you to continuously announce yourself as a leading brand in your field, but that’s not all. It provides the information that both potential and established customers need from you regarding your products or services. Even among your most loyal clients, every purchase is a decision, and they want that decision to be as informed as possible. Give them what they need to build trust in you and get excited about what you can offer them!

Modernize Your Website

We’ve all had an experience with a poorly made website. In our tech-centric world, this is something that can linger in your memory like an unpleasant meal, and you don’t want anyone to leave your site with a bad taste in their mouth. It will benefit you considerably to think of a good website not as a luxury, but as something that meets a core need that all of your customers will have. Clunky design, a confusing interface, and poorly written copy just don’t fly anymore. Give your customers a site that meets all of today’s standards, from a live chat interface to a mobile-friendly architecture and more. They deserve it!

Even if your business excels in these categories, being the best that you can be for your established clients is an ongoing process, and so is bringing in new ones. From content to PPC and beyond, the CAYK team is ready to help you succeed. Call (403) 456-0072 to get started!


Let’s Explain This Whole Marketing Automation Thing

If you’re familiar with automated marketing emails, you probably have an idea of how marketing automation has functioned in the past. However, it has evolved significantly as a practice in recent years, and its power has earned it a top position in our marketing arsenal. Here’s why…

The Problem

Every tool or strategy in marketing is developed to address a specific problem or set of problems in attaining and retaining customers. Marketing automation sets out to solve a number of them. Firstly, when you put a lot of time, money, and effort into drawing potential customers to your site, there’s no guarantee that they’ll stay when they arrive, or that they’ll convert for that matter. This is because if your company and its site exist as a static, standardized experience for everyone, you’re not targeting potential customers based on their individual characteristics and behaviour. Furthermore, you can’t do this if you don’t know anything about them!

The Solution

So, how do you learn enough about your visitors to give them the experience they need? This is what good marketing automation should be about, especially when approached from an inbound angle. Increasing your traffic with enticing content and smart use of social media is only half the battle. Marketing automation techniques will offer you detailed insights into what content brought a visitor to you, what’s important to them, and how you can predict their needs in order to maximize relevance through automated emails, the right landing pages, and more. Combine this with solid conversion rate optimization and you’re really in business.

Case in Point: PaperStyle

Every great technology has great success stories. Invitation and stationery company PaperStyle famously used behaviour analytics to classify visitors as brides, brides-to-be, or friends of brides. From there, they designed their automated email campaigns accordingly. Brides who’d purchased wedding favours would receive an email suggesting thank-you card designs. Upon purchasing bachelorette tiaras, friends-of-brides would receive emails with wedding gift ideas. The result? A 330% increase in average revenue per email, 244% higher email open rate, and a 161% increase in click rate!

Without a holistic marketing strategy that includes inbound-focused marketing automation, your website might still meet the bare minimum. But you don’t want to meet the bare minimum, do you? We didn’t think so. Give CAYK a call today at (403) 456-0072 to go above and beyond!