Social Media

Keep Your Business Social over the Holidays

Being social is about more than the content you share on your social media profiles and how many likes or followers you’ve racked up. It’s about engaging with your community both online and off. During the holidays, you’ll find that you have plenty of opportunities to get this right.

The People Behind the Brand

Many business owners tend to think that having a strong brand presence online simply means having visibility for your name, your services or products, and the stylistic aspects of your company. However, this is only half of the picture. If you don’t complement a brand presence with a presence of personality, you won’t be fulfilling your potential. This means that your audience needs to see that behind your company are real people who enjoy what they do, and this kind of transparency and relatability makes a business much more appealing to the average lead. This is what being truly social is all about.

Why the Holidays?

The holidays present a number of perfect opportunities for you to express the unique personality behind your company. They are a common seasonal thread that your entire community is operating on, and tapping into that spirit can work wonders for your approach to social media. Members of your audience will be participating in events, looking out for holiday promotions and special deals, and just generally be immersed in the atmosphere of the season. Making use of this opportunity with the right social media engagement sends the message that you care about staying up-to-date with those around you, and this will keep you on their mind.

Things to Try

It’s important to remember that being social during the holidays requires effort in both the digital and non-digital domains. Things like holiday promotions, themed mailouts, and playful changes to elements of your website’s design need to be combined with things like decorations at the workplace, holiday parties, and photos of you and your staff enjoying the season posted on social media. Share holiday relevant content on your profiles — both your own and from elsewhere — while also having a presence at local events. The social dynamic of your company should actually be social!

What aspects of your social media plan need improvement? No marketing strategy is complete without social media, so if you want your business to be truly well-regarded in your community, get in touch with CAYK at (403) 456-0072 today. Find out how we can help you enhance your strategy!

Internet Marketing

Are You Getting Untrustworthy Marketing Advice?

Digital marketing is a competitive field, and everyone has their own approach to helping businesses succeed. However, an agency that approaches you with certain motives may not have your best interests at heart. From false data to false promises, here’s how to spot them.

The Traffic Audit

Dishonest marketing agencies employ a number of unsavory strategies to get new clients, but there’s one in particular that we’d like to focus on. If you run a small business, you may at some point be approached by a marketing team offering to run a free test of your site’s rate of visitor traffic over the past few months, purporting to use auditing tools like Alexa or SEMrush. This could be via phone, email, or an online form. Following the test, you’ll probably be told that your traffic has not improved across the time they tested it for, and that with their services you’ll see the increase that you want.

What’s Really Going On?

The shock of learning that your site is underperforming could make it tempting to believe them. However, there’s a pretty high likelihood that this assessment of your traffic isn’t entirely truthful. In fact, they may not have even run a genuine audit in the first place. If you’re already working with a different team, this deceptive agency’s motive is first and foremost to distance you from that team so that they can step in. They simply want to get you as a client, not to help your company with its marketing efforts out of a genuine desire to see you succeed.

Transparency and Results

As surprising as it may be to hear that marketers get up to these kinds of things, it’s unfortunately not uncommon. It highlights a key underlying issue behind many marketing practices: Transparency matters more than some are willing to admit. A marketing team has a responsibility to work with its clients in a way that offers all the information they need on a routine basis. This is why CAYK believes so strongly in the importance of 30-day and 90-day account reviews. It demonstrates not only that we have the ability to get you results, but that we have the integrity to provide you with the experience you deserve!

Don’t be fooled by deceptive tactics. A marketing agency that doesn’t practice honesty and integrity won’t have your back when it matters most. To find out more about how we structure our marketing plans to put your needs first, get in touch with CAYK at (403) 456-0072 today!