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Social Media

Is Your Social Plan Missing You?

These days, it goes without saying that you can’t have a truly powerful digital marketing strategy without a plan for seizing the potential of social media. So what’s the most important ingredient of your company’s approach to utilizing this resource? At the end of the day, it’s you!

The Philosophy Behind Social

Social media is used for many things, but not all of them are essential to the core philosophy that makes it so great. It may be fun and often valuable to accumulate likes and follows for your company’s pages. Posting content at a consistent pace also probably seems like a key aspect of making it work for your business. However, neither are what social media is truly about. At the heart of it, it’s a way to ensure that your unique, genuine voice as a brand is heard and contributes to your community. Without your active, sincere presence, this can’t happen!

What Does An Active Presence Require?

You’ll hear social media and marketing experts talk a lot about the importance of maintaining an active presence in your social strategy, but what exactly does this mean? First and foremost, it’s about knowing what you have to contribute. What’s unique about you as a business owner and what personal touch can you offer your brand that no one else could? Much of the time the secret to this lies in letting the personality of your company show through in your use of social media. Share photos and info pertaining to your team, develop your own distinctive voice and style, and get creative!

Knowing Where You Stand

You and your company will need to make a series of decision that determine what side of the social media fence you’re on. There are plenty of businesses out there that exert the bare minimum effort, often by setting up a profile and either posting too seldom or posting too often, with low quality content and engagement. Meanwhile, there are businesses that dive in head first and make a mark for themselves as a truly compelling and enjoyable brand in the social world. If you want your company to thrive, you’ll need to stand with the latter!

Do you play an active role in your social media strategy? If not, your audience deserves better! The CAYK team can help your business succeed in many departments of marketing, so whether it’s social media or your advertising that needs some work, call us at (403) 456-0072 today!

Categories
Internet Marketing Online Marketing

3 Reasons Why Your Blog Is Only Getting More Important

In the field of digital marketing, trends come and go. Some techniques stand the test of time while other fall out of favour. So what about your blog? Not only is this tool still a critical asset, it’s only going to become more and more important for you to maintain one. Here’s why.

The Competition

As new ways to distinguish your business present themselves, things will only get more competitive. Blogging isn’t what it used to be. The tools used for it and the forms of content that blogs can be used to present have diversified radically over the past decade. Content management systems, trends in visual information like infographics and video, and other factors have put more power at your fingertips, but they’ve done the same for your competitors. This means that as time goes on, your blog only becomes more and more critical to your ability to stand out.

Integration of Efforts

No blog stands alone. Your content is a part of your marketing strategy that affects many others, and the way in which these elements integrate with one another is only growing more complex as time goes on. For instance, with the rise of inbound-focused marketing automation, it’s more critical than ever that your site has the power to generate leads. You’ll really be in business when you can draw in new traffic with your blog and combine it with strong conversion rate optimization and automation technique. As marketing continues to change, so does your blog’s role in your strategy, so keep up accordingly!

Positive Side-Effects

It’s simple to list all of the primary effects of maintaining an excellent blog, but if you’re doing it right, the advantages don’t stop there. Firstly, it’s a great source of motivation to keep your knowledge as sharp as possible. The more consistently up to speed you are in your field, the higher the value and reliability of your content will be. This is an incentive that’s hard to lock down when you don’t have the blog and its audience to keep you driven. As time goes on, your leads and clients will expect you to keep your quality optimized, so it will only become more critical to your brand.

Are you taking your blog seriously as a means to increase traffic, boost your credibility, and get a jump on the competition? If not, you should be! Among our many services, help with inbound techniques like blogging is one of our specialities. Call (403) 456-0072 to get started today!