Categories
Internet Marketing Online Marketing

Specialized Marketing for Your Dental Clinic

Many approaches to marketing can be applied to multiple types of businesses and organizations, but it’s important not to assume that one size can fit all. When it comes to a more specialized service, it’s necessary to build a specialized strategy. Dentistry is a perfect example.

Dentistry and the Marketing World

These days, the field of marketing for dentists has created a thriving community. As a specialized approach, it aims to help dentists reach patients using the most versatile tools and strategies available. It allows them to modernize their practices, engage more directly and personally with their communities, and form better kinships with their patients. Just like any local business, a dental clinic depends on a good reputation and a positive client experience in order to experience growth, and the right dental marketing plan will make this happen!

The Process and the Tools

So what exactly goes into assembling a formidable dental marketing strategy? Firstly, one of the most important aspects of the process is communication. We make a point to meet with our clients monthly, perform quarterly reviews and planning sessions, and answer our phones in person only. We’re not fans of automated voice response systems or other impersonal forms of communication that may lead us to lose touch with you. In addition to this, smart dental marketing involves having a responsive site that looks and works great, developing SEO and content plans, setting actionable goals for PPC and other advertising, refining your reputation, establishing presence in social networks, and more.

Custom-Fit Strategies

You’re well aware that each patient’s needs are different, requiring detailed and individualized decisionmaking in order to make sure they leave happy. The same goes for dental marketing strategies. Each dental clinic we work with has its own unique attributes, whether it’s their standing in the community, the type of care they specialize in, or other factors. It’s the task of a marketing team to build a strategy that fits your clinic and works towards your goals, utilizing our expertise and the most suitable tools for the job, just as you would with a patient!

If you want a better online presence, refined reputation in the community, and a steady stream of new patients, success is within reach. The CAYK team is here to specialize and optimize our efforts for you and your clinic, so call (403) 456-0072 to learn more!

Categories
Internet Marketing Search Engine Optimization

There’s More to Marketing Than Just PPC

We love the versatile and detail-oriented nature of an AdWords strategy, but the current digital marketing landscape is far too rich and varied to focus entirely on PPC. We’d like to run through the other superstars of the marketing arsenal so that you know what you have at your fingertips.

SEO and Search Marketing

Trying to buy your way onto search results pages with PPC isn’t the wisest or most cost-effective strategy for visibility. You’ll need to support your AdWords campaigns with diligent SEO practices so that your organic reach can compete with those of other companies. Great content with plenty of variety, smart on-page SEO, and other methods are very important!

Social Media and Community Management

No marketing strategy is complete without consideration of your wider audience, particularly with regards to how different leads and clients are linked together into a larger online community. Managing this with holistic yet detail-oriented application of social media platforms is the way to go. Engage with your followers and maintain a familiar, personal touch!

Blogs and Content

This is an important component of SEO, but its territory is rich enough to be examined in its own right. Your blog needs to strike many balances. It must provide detailed expertise while remaining accessible, have depth and variety while staying concise, and be consistent and reliable without boring your readers. Explore video content, written content, graphics, and more!

Inbound Calls and Live Chat

Many of the factors we’ve listed can be regarded as modes of communication with your leads and clients, but it’s the phone and live chat window where the most direct and personal correspondence will take place. Teaming up with a skilled team of inbound call and live chat operators will ensure that each exchange adds up to a competitive client experience.

Smart Branding

Even if you’ve covered all of the above, you’re missing one more key ingredient: branding. Utilize every resource you can to built an attractive, approachable, and distinct brand for yourself. Everything from the design of your site to how you use modern forms of content like video will contribute to an image that will be remembered, respected, and preferred!

With so many tools at hand, it’s inspiring to imagine all the possibilities available to you. CAYK aims to help you explore and utilize the best methods available, and we do it with the unique attributes of your business in mind. Get in touch at (403) 456-0072 to get started!