Internet Marketing Online Marketing

Google AdWords 101

AdWords is one of the most important tools in today’s marketing landscape. Every day, it connects millions of users to the products and services that are right for them. Meanwhile, it enables business owners like you to reach the right leads. Here’s what you need to know.

The Basics of PPC

PPC (Pay Per Click) refers to a web-based advertising practice wherein you, the business owner, pay a certain amount of money each time an ad you’ve created is clicked by a lead. Google has implemented this model for its AdWords service, which is the most widely used PPC tool out there today. It allows companies like yours to set a fixed budget for a certain period of time, create ads which appear in Google search results depending on relevant search terms, and pay depending on the number of users those ads bring to your site, as well as the value of the terms and other factors.

Why It’s Essential

Some businesses may choose to operate without a PPC strategy for a number of different reasons. Ultimately, it’s up to the business to determine what’s right for them. However, as a team of marketing professionals that has worked with companies of many different types and sizes, we can tell you with absolute certainty that it makes a big difference when used properly! An effective and well-informed AdWords plan is the perfect companion to an intelligent set of content and SEO practices. The detailed and real-time nature of its metrics and analytics tools are indispensable resources that shouldn’t be taken for granted.

Working With a Google Partner

For someone who hasn’t spent a significant amount of time working with it, AdWords can appear to be an overwhelming mess of data and uncertain decisions, even feeling like a gamble at times. However, if you’ve gone through the steps to understand its inner workings at a truly competitive and professional level, it’s nothing less than a precise and versatile powerhouse of outbound marketing techniques. If you work with a Google Partner who is certified in accordance with Google’s highest standards, you’ll certainly be getting the most bang for your buck!

AdWords may be one of the key resources that marketers and businesses utilize today, but it’s certainly not alone. Combining it with other tools and strategies is how you build a formidable marketing strategy, so give CAYK a call at (403) 456-0072 to make it happen for you!

Internet Marketing Online Marketing

What Should You Implement for Your Marketing Plan This Year?

Now that you’ve had a month or so to pick up momentum, it’s important to remember that having a lucrative year requires getting started on the right foot. Marketing is about establishing actionable objectives, so a look at some key categories should be just what you need.

SEO & Content

Every successful year in the life of your business requires a gameplan for the content you will create and how effectively you work toward greater search visibility. Start by asking yourself a few questions like where is your company located in search rankings for key terms related to your work? If a lead searches the name of your company, how complete and legitimate is the information that comes up, including review sites, Google Knowledge Graph, and others? Are you regularly publishing useful and accessible content in your blog? Improving on-page SEO should also be an ongoing and consistent effort!


PPC can be a tricky endeavour. Its immediacy tends to lead business owners to expect a lot from it and to get great results as instantaneously as possible. While Google’s AdWords tools do allow you to quantify the effectiveness of your decisions quite promptly, one thing you should keep in mind at the beginning of each year is that it is a constant process of self-assessment, observation, and improvement. Most importantly, you’ll benefit most from implementing a PPC strategy that is managed by AdWords-certified marketing experts. This is when you’ll really be able to maximize ROI.

Social Media

When considering new ways to apply today’s social media tools to your marketing plan, there are a few things to consider. First among them is how diverse and complicated the world of social media can be. There are new tools and new functions being introduced all the time, so if you dive in head-first without a concrete plan, you’ll probably end up confusing yourself and your audience. This means that you should apply social media techniques not based on how cool or new they are, but based on how applicable they are to a given objective that you’ve already identified as necessary to your growth. Always operate with purpose and you’ll get better results!

Digital marketing is a massive toolbox waiting to be utilized for the growth of your business. The CAYK team is waiting to help you get the most out of it. From SEO and AdWords to social media and beyond, give us a call at (403) 456-0072 to get started!