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Internet Marketing

What’s the Difference Between the Internet and the Web?

With so many digital technologies, resources, and strategies at hand in the digital world, there are all kinds of terminologies to keep up with, many of which get mixed up and misunderstood. “The internet” and “the web” are perfect examples. Here’s how to get them straight.

The Network of Networks

Before we had the World Wide Web, we had the internet. It developed out of a need for computer networks at various institutions and establishments to share information with one another across long distances. While several computers linked to one another locally would comprise a single network, the term “internet” refers to a massive super-network of interconnected networks. Information is exchanged in various ways, and this is made possible through protocols. These are standard methods by which data is transmitted between systems. Without them, data couldn’t get anywhere and we wouldn’t have the internet!

Surfing the Web

If we were to think of the internet as the entire system of data exchanged between computers and computer networks around the world, we would think of the World Wide Web as one means of accessing certain pieces of that data. The Web uses a protocol for accessing and transmitting data called HTTP. This data is displayed in the form of web sites as viewed through web browsers, all connected to one another via hyperlinks. It’s basically the information within the internet that we access, view, and share every day. Meanwhile, things like email data or banking data are transferred over the internet in a way that isn’t directly and openly visible via the World Wide Web.

Knowing Your Stuff

While it may seem like an overly technical distinction, the truth is that it’s important to understand today’s digital marketing concepts clearly in order to stay sharp and savvy when it comes to your marketing plan. “The internet” and “the web” are often mistakenly interchanged with one another as terms, and accurate usage of these and other forms of vocabulary is a big part of modernizing and optimizing your business. When you know your stuff, you can make truly intelligent use of technology to grow and reach more people!

Keeping your business modernized isn’t quite possible without a truly modern marketing plan. The CAYK team is always at the cutting edge of today’s marketing technologies, so give us a call at (403) 456-0072 to find out how we can keep you there too!

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Internet Marketing Online Marketing

Happy New Year From Everyone at CAYK!

There’s nothing quite like the beginning of a brand new year. With a fresh start comes a chance to revamp your efforts and build a marketing strategy that’s better than ever before. It’s also our favourite time to show appreciation for the businesses we’ve been so lucky to work with!

The Importance of Looking Back

When it comes to your marketing strategies, reflecting on the past year offers the benefit of hindsight. You can examine decisions that didn’t yield the best results and establish why exactly they fell short. Conversely, you can pinpoint certain tools and approaches that worked wonders and are worthy of repetition. Did you slack a bit on the quality and variety of your content? Could your level of engagement on social media have been better? Did you get your keyword matches right in your AdWords campaigns? These are just a few examples of things to assess.

What Lies Ahead?

The marketing decisions you face today and for the rest of the year should be made dynamically and with an open mind, but they should also be as informed as possible. This is not only about learning from the past, but being aware of what’s going on today. How are approaches to web design changing, and how can you capitalize on those developments? What do members of your community expect of those working in your industry today, and how can you build a modern marketing strategy that will meet those expectations? Remain eager to learn and always keep yourself at the forefront!

Always a Pleasure

No matter what you’ve learned and what your business needs to focus on, working with a team of passionate and experienced marketing experts is still the best way to take your business to another level. Every year we are more and more proud to work with some of Calgary’s most dedicated companies. Their industries, skills, and passions may vary, but they’re all great at what they do and it’s our pleasure to make sure their audiences know it. We can’t wait to help more businesses fulfill their potential throughout the new year!

While this year may prove to be different from the last in many exciting ways, one thing will stay as true as ever: CAYK will be there to provide you and your business with the tools and strategies you need to succeed. To find out what’s in store, call us at (403) 456-0072 today!