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Internet Marketing Online Marketing

Why You Shouldn’t Search for Your Own Ads

Some processes in marketing, like your ad campaigns, require more monetary investment than others. Because of this, it can be tempting to take a peek at how they’re doing. There are a few reasons why this should be avoided!

Why View Your Own Ads?

If there is a person searching for a company that provides your service, it’s in your best interest that their Google search shows them one of your ads and that they click on that ad to land on your site. If you’re curious to know how frequently and visibly your ads are appearing in searches, you may feel the impulse to search your own service and city to find out. It might sound like an innocent gesture, but it does have consequences in terms of both your budget and the effectiveness of the ads themselves.

How It Affects Your Campaigns

Let’s say a freelance wedding photographer gives into temptation and searches “wedding photography in Calgary.” They take a look at the results and spot an ad from one of their own campaigns. What that person might not know is that they’re actually in a bit of a sticky situation. Given that AdWords is a pay-per-click (PPC) system, if that business owner clicks on their own ad, they’ll be taking money out of their own pocket. But if they don’t click on the ad, Google will interpret this as an impression without a click, thereby harming the click through rate for that ad and hurting the visibility of the campaign.

Trusting In Your Team

A lot of this comes down to a matter of trust. At first, an AdWords campaign may be difficult to put your faith into, but it’s highly important to believe in the marketing team that is managing your campaigns. And, that’s what we have metrics and analytics for! One question we hear a lot is, “My ads aren’t showing up, why?” The most common reason is that the daily budget for a given campaign has been used up. PPC strategy is an ongoing process and will deliver results when in the hands of a certified, experienced team. So the next time you’re tempted to peek, always remember that you can count on your marketing agency!

If you want to give the visibility of your business a big boost, AdWords campaigns are one of many powerful options. Our team will guide you through the best of them! Get in touch with us by calling (403) 456-0072 today.

Categories
Online Marketing

The Internet in History

Much like telephones, cars, or other key pieces of technology, the internet is something you use regularly enough that you probably don’t often think about its origins. Let’s see if learning a bit of its history will provide us with some insight into how we use it to market our businesses.

Early Glimpses

It may come as no surprise that early forms of communication between computer networks originated in military, government, and scientific research applications. It was around the later stages of the 1960s that computer networks operating in these types of facilities in various geographical locations needed ways to quickly transmit data to one another. The United States Department of Defence provided subsidies for the creation of ARPANET, which was the first of many long-distance computer networks to come. Once TCP/IP was solidified as a universal networking protocol in the early 1980s, things really got moving.

Rapid Expansion

While this “network of networks” (and a standard protocol of communication between them) can be regarded as the beginning of what we call the internet, the World Wide Web is a different story. This term refers to the technology we commonly utilize to take advantage of these networks. It came about in the late 1980s with the creation of web browsers, URLs, HTML, and other concepts you’re probably familiar with. The first web browser was in fact called WorldWideWeb before being renamed to Nexus. As the Web became accessible to more people, the period between its creation and the turn of the millennium saw a massive and rapid expansion of information, networks, browsers, indexing and search tools, and more.

Today and Beyond

Even when you narrow it down to online marketing, the possibilities of the internet are still seemingly infinite. Web design is becoming more streamlined and intuitive, your company’s site is being accessed by a wider variety of devices, and direct, community-based engagement with your leads and clients is easier by the minute. What does it all mean? That there’s no reason to fall behind the times! A responsive site, valuable content, consistent social media engagement, and smart advertising practices are just the beginning. How you do it and where the technologies take you is the fun part!

The internet has come a long way, and so has online marketing. If you want to keep your business at the frontier, CAYK is here to make it happen. Give us a call at (403) 456-0072 to find out how!