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Internet Marketing

Is PPC Just a Waste of Money?

Pay-per-click is one form of digital marketing that small businesses tend to be particularly hesitant about. There are a number of reasons for this, but it all comes down to one very important question: are Adwords campaigns worth the investment?

A Common Fear

Many people assume that modern advertising techniques fall into the same pitfalls as some old ones. For instance, an unsuccessful traditional ad campaign will take too much money out of your pocket without generating a good amount of new business. You might think that PPC is liable to land you in the same position, but it’s more complicated than that. Some small businesses see PPC as a futile investment that is unlikely to yield adequate ROI, but in reality it is far more more stable, flexible, and low-risk than you think.

How it Really Works

A PPC ad campaign is not something your company pays for upfront. It’s actually far more clever: you pay based on how well your campaigns perform. If someone is directed to your site, you will pay an amount that depends on how your campaign was set up in terms of keywords and a variety of other factors. However, this isn’t the only advantage that PPC has over print or other traditional ads. Your campaigns can be designed to carefully target the exact people you are trying to direct to your website. A bus bench can’t quite do that! Just the sheer precision with which you can narrow in on your key demographic makes a good PPC campaign well worth it.

How It Can Take Your Business Further

It’s important to make PPC a part of how you do business because it allows you to both bring in new traffic and gain a sense of how well you are performing in other categories. This is thanks to how immediate PPC analytics can be. As an example, if your ad campaigns are successfully attracting new visitors to your site but you don’t end up seeing increase in conversions, it could be concluded that your site is the problem. Perhaps your content or contact information are not up to par. Before you rule out PPC due to common misconceptions, consider that it’s a formidable tool in the right hands!

Whether it’s Adwords or SEO, most businesses need a boost in at least one aspect of their marketing plan. Get in touch with CAYK at (403) 456-0072 today to go above and beyond!

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Internet Marketing Uncategorized

Surprise! The Internet Isn’t Going Anywhere

Many concepts and strategies used in marketing today have been common for decades or longer. While there are plenty of older approaches that have maintained relevance, there’s no time like the present and all the new resources it offers us!

Trusting in the Future

Some businesses embrace new innovations and shifting priorities with open minds and big ambitions, while others are skeptical of the relevance and utility that digital marketing strategies can have in their work. The truth is that whether it’s social media, blogging, or analytics, these tools are in it for the long haul, and they’ll only become more deeply embedded into the fabric of commerce as time goes on. As a business owner, it’s in your best interest to figure out how you can turn these fast-paced phenomena into assets for your company without totally losing sight of the best traditional tools.

Learning from the Past

Traditional and direct forms of marketing have brought the world of business very far. From print advertising media to TV, radio, and word-of-mouth community building, much of this philosophy is still alive and well. These techniques still have a wide range of benefits, but they can also teach us a lot when we examine how and why they don’t work so well. What mistakes has the world of marketing made in the past? What are the limitations of direct marketing and how can we restructure the ways in which we market businesses today? This is how we can use the past to our advantage, rather than sticking too firmly to the old ways.

Hybridizing Your Strategy

One thing about our current marketing climate is definitely clear: the old ways are great, but just not good enough anymore on their own. Keep doing Christmas card mailouts, but compliment that personal touch with sharp seasonal blog content. Avoid letting print ads fall completely by the wayside, but enhance your advertising plan with well-executed Adwords campaigns. A successful modern marketing strategy needs to be an effective balancing act between old practices and new ones. Once we can re-frame tried and true methods within the context of today, we can build new strategies that will be as strong as ever!

Ready to give your business a dynamic and all-inclusive marketing upgrade? The CAYK team can combine the new with the old to provide you with a truly integrated approach. Find out how by calling us at (403) 456-0072 today!