Categories
Website Development

How CAYK Can Help You Successfully Launch Your New Business

The CAYK team has worked with a number of individuals who have just founded their business. If you want your company to be a successful endeavor, starting off on the right foot will make all the difference. We can help make it happen!

Design and Web Development

One of our specialties here at CAYK is in designing the visual identity and web presence of your business. Firstly, every business needs a logo or wordmark. You’d be surprised how much information you can fit into a single graphic that will convey a strong sense of your company’s philosophy and attitude. The same can be said for the design and construction of your website. While our digital marketing strategies will equip your website with everything it needs to succeed as a commercial asset, we will also make it look great and design it so it’s easy to use. Once you’re outfitted with a logo and site, your company will possess a level of legitimacy that helps you stand out from other newly formed businesses.

Branding and Promotional Material

Your logo or wordmark is critical, but it is only one component of a larger branding strategy. We’d love to help your new business establish a unique and recognizable signature characterized by design choices, writing style, your approach to your industry, and more. It’s also important to combine this brand with promotional material that will get the word out about your company. Whether it’s print items or special offers, we can establish a name for you and a wider awareness of what you have to offer.

Reaching Out

Of course, getting things started properly isn’t just about communicating with people through the web and traditional modes of marketing. It’s also about actively engaging with the community. This is an aspect of building a new enterprise that many often forget to make a priority. From sponsoring a local sports team to hosting a fundraiser, there are many possibilities. With our expertise in local engagement and community growing, we’re there to assist in solidifying a mutually positive relationship between your business and those around you. Once you have all the pieces together and all your bases are covered, your journey as a business owner has only just begun!

If you’re about to get your new business off the ground, our team would love to guide you towards success. Give CAYK a call at 403-456-0072, and we can help make your vision a reality!

Categories
Search Engine Optimization

5 Outdated SEO Practices That Can Hurt Your Ranking

Through algorithm updates and other methods, Google has worked tirelessly to discourage manipulative practices in SEO. Once a strategy is recognized as harmful, it can really end up taking a toll on your ranking. Here are five examples.

Link Manipulation

There was a time when webmasters could get away with paid links, link wheels, automated links, or other linking tactics that wilfully exploit PageRank. Since the release of Penguin in 2012, however, Google has sharpened their algorithms to detect and penalize sites which take these kinds of shortcuts. Instead, rely on the quality and value of your content to become a respected and well-linked site!

Thin or Spun Content

Producing large amounts of low-value content will push you pretty low in search rankings. In the early days of content-driven SEO, you didn’t have to go very far to find a site whose content was thin or comprised of “spun” duplicate information. Even today, it’s unfortunately still out there. To avoid being penalized by Google, keep your content fresh, unique, and full of useful resources.

Hidden Text and Cloaking

Some webmasters might be tempted to fill their site with hidden text — coloured to match a background or placed behind images, for example — containing valuable search terms to improve ranking. Whether it’s this or “cloaking” content, it is outdated and unwise to provide different information to search engines than is seen by the user. Keep your site honest and create content with integrity!

Automated Engagement & Paid Followers

Tools like Scrapebox are sometimes used to post automated comments on blogs and produce falsified engagement. Paid follower services, meanwhile, are automated systems which produce ghost accounts to follow yours and increase your numbers. Not only are these practices outdated, they’re quite obvious and can leave a dent in your ranking and reputation.

Keyword Stuffing

You’ll run into all kinds of trouble if you fill your pages with keywords without considering the value or readability of the content itself. Thanks to improvements in how engines deal with search terms, this is far less common than it used to be. Google will now rank your site based based on more precise, contextual information such as long-tail keywords. If you bloat your pages or meta tags with keywords, it will both be ineffective and incriminating for your site!

There are plenty more practices out there that can get you an unfortunate search ranking. To learn more about how to stay on Google’s good side and maintain a truly successful website, give CAYK a call at 403-456-0072 today!