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Calgary Marketing News

Appreciating Your Clients

At CAYK, we like to talk about the importance of a personal touch in maintaining a strong network. This advice may seem like it only applies to converting potential clients into new clients, but the truth is that your customer community deserves your sincere appreciation! Here are a few ways you can build a strong rapport with the people you’ve served.

Sending a Card

When the holidays come around at the end of the year, this is a perfect opportunity to get in touch with your clients by sending a holiday card. It allows you to update them briefly on what a great year you’ve had (thanks to them) and how pleased you are to have worked with them. They’ll be pleasantly surprised to find that you’ve made an effort to stay in touch and that their business was important to you, not only as a client but as an important part of your community.

Using Social Media

Among the many misconceptions about social media out there, one can be particularly detrimental to your network: don’t think of it merely as a marketing tool! No matter how beneficial it is as a way to ensure conversions and expand your reach, it’s also an excellent way to reach out to clients you’ve already had a working relationship with. Get feedback from the people who have helped to sustain your business and learn what they found most valuable or in need of improvement about your services. Not only this, but take some time to engage in more personalized ways. A “happy birthday” or “congratulations” will go a long way.

Staying Up to Date

This all requires that you dedicate time to staying updated on the well-being of your current and past clients. Has anyone had a baby? Bought a house? Started a company of their own? Social networking allows us to stay connected with and up to date on the people around us. This will serve your business in lasting ways. At the end of the day, it’s all for the sake of building a strong community around what you do!

Our team recognizes the importance of everything that goes into running a great company. It’s not just about revenue and content, it’s about people and relationships. For more info on making a better impact on your network, give CAYK a call at (403) 456-0072 today!

Categories
Google

Could Google Decide the Next Election?

We see Google show up in the media every day, usually regarding things like SEO, mobile technology, and other topics. One that has spread like wildfire lately is somewhat unusual: the effect of search listings on the outcome of elections. Let’s investigate.

Google and The Voter Margin

A wealth of recent research has made it quite clear that how a candidate is ranked in search listings has a direct correlation on how a voter will decide. We know the same to be true for consumer choices and other types of decisions, so it’s not terribly surprising. These days, demographics are as divided as ever. There are extreme ends to every issue and many voters become unsure about how to align themselves. This means some vote decisions may come down to a single search. Another critical factor is voter margins. The current election is becoming a tight 3-way race and this makes search ranking all the more potent in how it affects the outcome of an election.

How Voters Get Their Information

During election season, even before using sites specifically designed for the comparison of candidate policies, internet users everywhere are conducting Google searches to learn about who is running. Even as many voter information sites strive to be as neutral as possible, more often than not, users still go through Google to get there. Of course, a significant amount of this comes from direct sharing between people on social media, but the dominance of Google as a tool for electoral decision-making is unmistakeable.

What it All Means

The fact that Google’s search algorithm has the ability to sway undecided voters may seem unsettling, but it’s also a very informative discovery. It underlines how powerful search technologies can be in guiding our lives. This has larger implications for thinking critically about what information is made available and how autonomously you’re making a decision. It’s useful to be aware of how you are being influenced by all that information, how it is presented to you or your audience, and how this may lead them to one company over another. As a business owner, you’ll find that this is relevant to you at every turn.

CAYK is dedicated to helping you understand the power of today’s search and marketing technologies. To learn more about the capabilities of digital marketing tools and what they can do for your business give us a call at (403) 456-0072 today!