Online Marketing

What Should Be a Part of Your Marketing Plan Next Year?

Now that we’re in the later stages of 2015, it’s a good idea to take a look at what lies ahead for next year. What strategies should you include in your marketing plan and why? To help you stay ahead of the curve, here are a few key suggestions.

SEO & Adwords

The use of search has mainly happened in engines such as Google, but this will expand more and more to social media platforms themselves. Facebook is perhaps the best example of this because their internal search function is undergoing a transformation into an actual search engine. It will then benefit you to optimize your profiles just as attentively as you optimize your blog. And don’t forget the rising importance of content optimization! This is key both for your SEO and your Adwords campaign, as Google is shifting the emphasis of Dynamic Search Ads away from keywords and toward the relevance of your content at large.

Social Media

Sometimes it seems like social media changes more rapidly than anything else. The ways in which different platforms are perceived and used for certain types of content is always in flux. If social media has taught us anything, it’s to stay open minded about what platforms are relevant and potentially advantageous to business. Given its astronomical user base, Instagram is overdue for large-scale implementation of ad strategies, older age demographics are adopting Facebook at increasing numbers, and even Snapchat has proven itself as a rising star in the marketing world. Never be too quick to rule anything out!


Content is still an indispensable part of any marketing plan and blogging is one of the best ways to stay on top of this. This is because the numbers are increasingly in favor of content-driven strategies. The vast majority of users have and will continue to lean towards certain brands based on the quality, variety, and insightfulness of their writing, video, infographics, and other items. As mentioned above, this is becoming a key factor in the world of search now that algorithms have changed and the Knowledge Graph has transformed SEO. Get creative and your audience will notice!

Every year brings plenty of new things to learn about digital and traditional marketing. CAYK is here to help you stay sharp and keep your marketing plan up to speed! Feel free to get in touch today at (403) 456-0072.

Internet Marketing

Myths of Social Media Marketing

There’s a lot of advice out there on the uses of social media. Unfortunately, not all of it is completely accurate and this can lead to many misconceptions! Here are a few examples so we can help you set the record straight.

No Need for a Website or Blog

If everyone’s on social media, there’s no need for a website or blog, right? Wrong. Firstly, intensive use of social media isn’t totally universal, despite popular assumptions. Secondly, a hub for your content and expertise is one of the surest signs of a business that has their act together and can offer an engaging experience. The time-tested website is still a central standard for how people interact with organizations and professionals online.

You’re Working in the Dark

There’s no reliable way to tell how much return you’re getting for your effort, right? Wrong again. Many people feel discouraged results aren’t completely obvious, but if you stay sharp, they will be measurable and actionable. For example, examine what platforms most of your site traffic is coming from and use this to calculate where most of your conversions are coming from. As with any form of marketing, there’s no promise of instant gratification. It all takes time and effort.

You Should Treat it as a Sales Pitch

Social media is excellent for reaching lots of people, so it’s basically a megaphone, right? Incorrect! It’s a mistake to think of your platforms only as advertising tools. While they can be, your content should not add up to a glorified catalogue. Your audience needs to know you have something practical to offer in the form of great information. You should always have a message to convey, one that benefits your community in a recognizable way.

There’s a Universal Method

This is one of the most important assumptions to avoid. It’s a far better idea to keep an open mind than to look for a one-size-fits-all solution. Your work and your industry are full of nuance, and so are the tools that you use to succeed. Expand your understanding of your audience and the platforms at hand, and you’ll be rewarded in the long term!

If you’re hoping to sift through all the myths and get straight to the facts, CAYK is here to help. Our expertise has served us well, and it could serve you well too! Give us a call today at (403) 456-0072.