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Search Engine Optimization Through the Ages

The way we use the internet has changed in countless ways over the past couple decades. SEO is no exception. As one of the most important aspects of your marketing plan, it’s a good idea to be as knowledgeable on the subject as possible. Here’s a little breakdown to get you acquainted.

Beginnings

With the development of search engines in the early-mid ‘90s, webmasters found that greater visibility in search results was advantageous to their business. In 1996 the concept of “search ranking” was born from Google’s PageRank, an algorithm determining the importance of a web page by the quantity and relevance of links to and from that page, as well as its keywords. A year later, the term “search engine optimization” was popularized to describe the process of improving a page’s rank by optimizing the quantity and quality of its links and keywords, or a number of other strategies.

Then and Now

Since the outset of SEO as a concept, the number of search engines available to the public has increased drastically. So has the diversity of content types, such as visual content, audio, or industry-specific “vertical” searches. These factors, in combination with the game-changing emergence of social networking, have led to an overall shift in focus toward critical understandings of user personas, the importance of user experience, and other intuitive factors that become powerful when combined with hard data. This idea of diversity in many contexts will continue to influence the way SEO evolves.

What Lies Ahead?

It will become increasingly important to stay vigilant regarding the types of content users are searching for vertically, what engines they are using, and what platforms they are searching from. The growth and importance of mobile SEO is only getting started, and the prevalence of spam and harmful SEO practices between competitors are also rising issues. In the face of so much variety and competition, business owners everywhere will benefit from building a unique, high-quality experience for the user which is specialized to their needs and context in measureable and actionable ways.

We at CAYK are here to offer our skill and expertise to any aspect of your digital or traditional marketing plan. Anything from a direct marketing campaign to an overhaul of your blog or website, we’ll be with you every step of the way. Give us a call at (403) 456-0072 today!

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Online Marketing

How to Make Your Blog Work For You

For countless businesses and independent professionals, a blog is one of the most valuable tools in the inbound marketing toolbox. With so much potential as a hub of searchable content — and a gateway into the rest of your online presence — it’s in your best interest to make it the best it can be. Here are just a few ways you can keep your bases covered.

Be Regular, Be Reliable

The internet is a fast-paced environment, and everyone is fighting to be heard at once. This means that you can only stretch the attention of your audience so far unless you work to maintain it. A very common misstep in the management of blog content is infrequent or inconsistent postings. This is a problem even if your content is top-notch. If a user checks your feed and notices that a new article hasn’t been written in over a month, it’s very likely that they won’t check again!

Quality Control

Meanwhile, blogs that post content frequently but don’t have any particularly interesting information to offer are just as ill-advised. A great way to know how to write good content is to look at your competition. What are other blogs missing? What are they failing to bring to the attention of their audience? If you’re able to provide a variety of unique angles to your industry, this not only allows you to stand out, it also shows your audience that you’re truly passionate about what you do.

A Hub For Your Traffic

Many businesses rely on their blogs for a large portion of traffic to their main website. If written properly and scheduled effectively, your blog will serve to attract and redirect traffic where you want it to go. Use tools like AdWords to get a good grip on what relevant search terms carry the most weight and be sure to work them into your articles to improve your SEO. As long as you have a clear link to your main site, this is when you’re most likely to turn a curious search user into a new client!

Want to learn more about getting the most out of your blog? Need advice on other important aspects of your online or traditional marketing plan? The experts at CAYK are at your disposal, and it is our mission to help you optimize your approach. Get in touch with us at (403) 456-0072 today!