Featured Video Production

Is Video Really Worth It?

Everyone says video is absolutely necessary, but is it worth it? Producing a video today is kind of like producing a website in the past, “You build it, but nobody watches.” While video is very important to a well-rounded digital marketing strategy, it’s not exactly like you’re building the Hoover Dam in the desert.

Unless you make an effort to comprehensively promote your video, it’s highly unlikely that you’ll receive the desired number of views. Finding the right avenues to effectively market your video, however, can be more difficult than you might imagine.

The Google Display Network

Once you’ve created a visually stimulating marketing video, you need to disseminate your new content as widely as possible. Fortunately, you can tap into the Google Display Network, “the largest global network with vast reach.”

“Google Display ads communicate across all devices and media platforms, featuring an effective combination of placement, contextual and audience targeting tools to help you find, reach and connect with your audience more efficiently than ever before.”

With the capability to reach more than 90% of Internet users throughout the world, the Google Display Network can serve more than a trillion different impressions to more than one billion users every month. The network’s comprehensive array of ad formats helps you engage more potential customers than ever, regardless of their specific location.

The Google Display Network will help you make sure that your ads reach both existing and potential customers at the right time in the right places, whether that be on a mobile device, tablet, or desktop computer.

Why Video is Really Worth It

Some businesses may still be hesitant to make an investment in new forms of adverting media. While it can be easy to produce a video that fails to have the desired impact, a well designed video marketing strategy can help you achieve impactful results that boost your bottom line.

The human aspect of video marketing, for starters, helps you communicate directly with customers in friendly manner. Nobody likes the “used car salesman” approach, but this is largely because of a fundamental lack of human connection. When it comes to connecting with potential customers around the world, being able to put a trustworthy face with your product or service offerings can be a huge factor in creating brand loyalty.

Voice recognition, in addition to facial identification, is also a highly advanced part of the human brain. According to a LinkedIn article written by DJ Horton, Director of Operations at Layer Cake Creative, “Voice inflections carry information that just isn’t conveyed through text.”

Video is also much more effective than other advertising media when it comes to eliciting an emotional response. Emotions can be highly contagious, and making the viewer feel an emotional connection to your brand can significantly increase the chances of converting that viewer into a tangible customer.

At CAYK®, we understand that video has a number of benefits in the advertising world, if you know how to properly produce and disseminate your content. If you’d like to speak with our team about your specific marketing needs, please don’t hesitate to give us a call at <span class="**403-456-0072**-CAYK">***403-456-0072***</span> today!

Featured Website Development

Don’t Squash Your Designers Creative Will

When working with a creative designer or team, be very careful not to take away their will to be creative. Business owners often want to take control of the mouse simply because they feel that they know what’s best for their company.

However, there are many things to consider when designing a website for a business, and owners or managers may not have the proper amount of time required to consider all aspects of responsive website design. Here are a few ways you can avoid squashing your designer’s creative will so that you can get the most for your money:

Define Target Audience

Setting your designer up to succeed starts with helping him or her understand your target audience. Of course, you must be careful not to define your target audience too broadly, but you should ultimately give your designer the freedom to decide how your site will best be able to reach your desired audience.

Consider Conversion Goals

Before your designer begins overhauling your site, he or she must understand what your larger goals are for employing their services. Creating a fantastic user experience is a great, although broad, starting goal, but you must go into a bit more detail if you wish to give your designer a legitimate chance to succeed. A great tool for setting goals is the S.M.A.R.T system, which helps you define goals that are specific, measurable, actionable, relevant, and time-based.

Create Focus Points from Sample Websites

When setting your designer loose to revamp your company website, he or she should have a set list of important points to reference as a guide. If you’ve recently perused a few competitor’s websites that you’ve enjoyed, don’t hesitate to give your designer a few sample websites to use as a desirable starting point for your own new site.

Listen to your Designer’s Recommendations

At the end of the day, you’ve hired a designer for his or her technical expertise. If you fail to listen to your designer’s recommendations, you really won’t be getting the most of what you’ve paid for. Experienced web designers come with a wealth of information that you shouldn’t take for granted.

Don’t Be Afraid to Revise

Being content with making multiple revisions is an essential element of any designer’s creative process. You honestly can’t expect to find a “perfect,” finished product on the first go-round. If something doesn’t sit quite right in your mind, don’t be afraid to demand revisions until you’re left with a product that satisfies your needs.

Make Sure Your Content is Engaging

One of the cardinal rules of creating an impactful website is that you must begin by creating engaging content. Content drive the Internet, and Bill Gates surely understood this when he proclaimed, “content is king.” When you hire a new website designer, take some time to map out a cohesive content strategy so that he or she can design your new site to accommodate your ongoing content plan.

At CAYK®, our goals centre on helping each and every one of our clients maximize their traditional and digital marketing efforts. If you’d like to speak with us about your company’s marketing approach, please don’t hesitate to give us a call at <span class="**403-456-0072**-CAYK">***403-456-0072***</span> today!