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Internet Marketing

The Good and Bad of PPC in 2015

Pay-per-click advertising, through Google’s AdWords program or elsewhere, often leaves newer marketers confused. On the one hand, it’s a virtually instant way to attract visitors to a website, but on the other, it’s not just as easy as writing a few ads and watching the sales come in.

So should you be adding or expanding PPC advertising to your Internet marketing mix? Let’s look at the good and the bad…

The Good in PPC Advertising

There is a lot to love about PPC advertising in 2015, including:

  • The fact that PPC ads and campaigns are incredibly fast and easy to set up. You could have new leads coming to your site within just a couple of hours.
  • There are now more pay-per-click opportunities than ever before, including image ads, social ads, and Google Remarketing.
  • PPC advertising lets you test ideas and target markets very quickly, and without spending much money.

The Bad News on PPC

It’s not all great news, though. There are a few downsides to PPC these days, such as:

  • Pay-per-click has gotten a lot more competitive. You’ll have to work harder to win visitors, and it’s easy to waste money if you aren’t careful.
  • More advanced advertising options mean more time spent envisioning and maintaining campaigns. Expect that it’s going to take a little bit of work.
  • Even though paid traffic still converts at a high rate, some searchers and users seldom click on ads. That means you should supplement PPC with other activities.

So, Is PPC Worth Your Time and Money?

What you probably really want to know is whether PPC is worth the time and money. It absolutely is, but it’s important to get things right if you want your campaign to be a profitable one. Talk to the Google-certified team at CAYK® today to see how we can help you put together a set of ads that gets the job done.

Categories
Internet Marketing

Revisiting Last Year’s Resolutions

For a lot of business owners, “get on top of Internet marketing” is right up there on the New Year’s resolution list next to “lose a few pounds” and “join a gym.” It’s something they truly want and intend to do, but never quite seem to get around to.

So are you one of the thousands who decided to get more active with blogging, search engine optimization, social media, or pay-per-click advertising in 2014? And did you actually get around to doing it?

If you haven’t – or just feel like now is the right time to start growing your business online – we have some good news for you: It’s not as difficult, expensive, or time-consuming as you might think. In fact, if you’re thinking about making a new web marketing resolution, here are a few things you should know:

Internet marketing isn’t that complicated. Although there are a lot of buzzwords and statistics thrown around with Internet marketing, the ideas are still simple. The goal is just to identify your potential customers, bring them to your website, and then get them to make a purchase or an inquiry.

It’s OK to start small. You don’t have to start with a massive Internet marketing campaign all at once. In fact, it’s often better to begin with what you know and work your way up from there.

Having the right creative team makes all the difference. You want good advice, strong web designs, and marketing messages that help you stand out in a crowd. To get those things, you need to have creative and experienced minds on your side.

The sooner you get started, the better off your business will be. The sooner you begin, the sooner you can start enjoying more sales (and stop falling behind your competitors who already have Internet marketing plans in place).

If you don’t have a comprehensive and effective Internet marketing plan in place, you’re placing your business at a huge disadvantage and putting your future income into doubt. Regardless of what kind of products or services you offer, you can bet people are going to be looking for it on the Internet and turning to Google to find out more about your company. What will they find?

If it’s time to revamp your marketing strategy with an eye toward getting bottom-line results, get in touch with the team at CAYK® today!