Online Marketing

The Proven Formula for Web Marketing Content

Do you know how to generate great web content that attracts buyers and convinces them to do business with you? Most Calgary businesses don’t, but the principles are incredibly easy to learn.

In fact, all you have to do is follow our proven formula for creating web marketing content:

First, you start with a hot topic. No one wants to read about something that bores them, so choose a topic that’s exciting to the kinds of readers you want to pull in. It can be especially helpful to tie your content to current events or trending ideas.

Then, you give it a great title and opening. Give your content a strong, bold title and a hook that makes people who are previewing your content feel like they couldn’t possibly pass your article or page up. There are a lot of different ways to hook readers in, and any of them work so long as readers feel like they have to know what you’re going to say next.

Third, you mix information with keywords. Remember, your content is designed partly to attract search engine visitors and partly to get them interested in what you have to sell. That means mixing keywords and current information with a little bit of sales talk. Finding the balance gets a lot easier with practice.

And finally, you turn readers into customers. Make sure no one leaves your page without knowing how you can help them solve a problem in their life. If you want people to buy from your website, end your article by asking them to do so. It can only help your results as lots of people view your content over time.

If your Internet marketing plan isn’t as strong as it could be, let CAYK® help. We’re Calgary’s leaders in responsive marketing… call today and ask us why!

Internet Marketing

Could You Pass an Internet Marketing Road Test?

Have you ever found yourself driving down one of Calgary’s streets, getting into a near accident with another driver, and shaking your head at them in disbelief… only to wonder whether you actually had the right of way when you think back on the incident later?

While those kinds of situations are thankfully rare for most of us, the point remains that the farther we get in life from the time when we had to take our first driving test, the more we tend to forget the little tips and rules of the road we were given so long ago.

The same thing occasionally happens with Internet marketing. Because the day-to-day process of gathering traffic, converting leads, and analyzing costs can be so overwhelming, it’s easy to forget about the fundamentals sometimes. That’s especially true when you consider that search engines, social media sites, and even best practices around things like email are changing all the time.

My suspicion is that a lot of us – even those of us who deal with Internet marketing on a daily basis – would struggle to pass a “road test” on the basics. That doesn’t mean we aren’t good at our jobs, just that it’s hard to keep up with everything that’s going on with Internet marketing these days.

So, how can we do better? And more important, how can we be more profitable without devoting inordinate amounts of time to education and review? Here are a few handy tips to follow:

  • Once a quarter, spend a few hours reading about the Internet marketing subjects (like SEO or PPC advertising) that are most important to your company
  • Pay attention to what you hear web designers, other marketers, or even teenagers talking about since it could be the “next big thing”
  • Ask yourself from time to time whether your Internet marketing seems to be accomplishing its most important task: attracting qualified buyers and turning them into leads or customers

Being out of practice when it comes to Internet marketing is understandable, but it’s also important that you don’t waste time and money that your company could be using more effectively elsewhere. Why not talk to the staff at CAYK® today to see if we could help you grow your business over the web?