Are You Getting as Much as You Could be From Google?

Imagine for a moment that your very best customer came over for dinner and brought seven or eight of his colleagues and competitors, introducing each one of them to you personally. That’s probably not going to happen, but you could get an even more powerful set of referrals without cleaning your home or spending hours in the kitchen… all you have to do is get Google to start sending more qualified traffic to your website.

Google might not be the world’s largest company yet, but to those of us in the Internet marketing world there is no better bridge to do customers than the search and social media company that makes more than 2 billion introductions every day. That’s why we’re so excited to announce that our firm has been certified as a Google Partner, meaning we have gone through an extensive study-and-testing process to ensure we know the ins-and-outs of the company’s products.

What does that mean to you, as a client or someone who is interested in Calgary Internet marketing? Here’s what you need to know:

We can help you manage your search advertising. By gaining the certification, we’ve shown Google that we know how to set up search advertising campaigns, optimize ads, improve quality scores, and monitor accounts. In other words, we can help you with the basics and a lot more.

Our abilities go beyond simple text PPC ads. Although a lot of companies associate Google ads with text search results, the reality is you can market through images, their displaying network, and other search advertising tools.

We’ll be finding new ways to integrate search marketing for our clients going forward. Now that we’ve made our work official, will be looking for even more ways to expand our pay-per-click management options – and bring you more profit-building opportunities as a result.

This is an exciting event for everyone here at CAYK®! If you’re looking for a Certified Google partner to help you get more from your website and Internet marketing, call or email us today!

Internet Marketing

Does Working With an AdWords Certified Professional Raise Your PPC Costs?

Recently, two members of the CAYK® team became Adwords Certified Professionals. Does that mean working with a company like ours to manage your pay-per-click search advertising is going to cost you more?

The short answer is “no.”

Unfortunately, many of our lesser-qualified competitors actually charge more than we do to help with your AdWords campaigns. In a bigger sense, though, this is the wrong question to ask – after all, would you go to a doctor or skydiving instructor who didn’t have the proper credentials just because you could save a little bit of money? Of course not — so why put your marketing at risk by making the same kind of mistake?

You Should Do Whatever You Can

The reality is you should do whatever you can to get the best AdWords vendors and consultants possible. What this comes down to, as always, is the difference between spending and investing.

You can always save money when you’re looking to spend less. But shorting your business by making the wrong investment only ends up costing you more cash later.

Target Your Best Prospects More Effectively

When you have someone who knows AdWords inside and out helping to organize and optimize your campaigns, you target your best prospects more effectively, create ads that are compelling to them, and get the most from every dollar you spend with efficiency and high-quality scores. On the opposite end of the spectrum, those companies making common AdWords mistakes pay more for every click and convert fewer viewers into buyers.

When it’s the bottom line you’re worried about – and that should always be your primary concern with any form of online advertising – it’s always a good idea to get expert help, especially if you aren’t going to pay anything extra for it. Why not get in touch with our team today and see how we can help you get more from your search advertising efforts?