Categories
Internet Marketing

Is Your New Website Ready to Drive Off the Lot?

What happens when your Calgary web designer hands you the keys to your new website, metaphorically speaking?

If you’re expecting new sales, or even leads, to just come pouring in because you’ve upgraded your web presence, then you’re likely mistaken… and probably have a web design team that hasn’t adequately prepared you for what’s to come. That’s because Internet marketing is to your website what fuel is to a car – the energy that keeps it driving forward instead of sitting still like a useless, expensive decoration.

In fact, the Internet marketing plan you put into place after your website is launched is probably a lot more important than the pages and layouts themselves. It’s getting harder than ever to bring in visitors from search engines and other traffic sources, and it takes a lot of work and energy to turn those visitors into customers.

A good Calgary web design and Internet marketing company will lay the groundwork with things like:

  • Search engine optimization campaigns that help you attract visitors from Google
  • Social media marketing that takes advantage of Facebook and Twitter
  • Email marketing that lets you reach your best customers efficiently and inexpensively
  • Pay-per-click advertising that lets you get your online store website up and running quickly

These are just the tip of the iceberg as far as Internet marketing goes. You could also use a blog, targeted landing pages, or even online videos. The point isn’t to choose a particular tactic, but to make sure you’re working with a partner that has a plan for after your website is launched, and is giving you more than a set of pixels no one will ever see.

For the very best in Calgary web design and Internet marketing, reach out to the team at CAYK® today!

By David A. West  Join me on Google+

Categories
Internet Marketing Online Marketing

3 Questions to Ask Before You Send a Check to Your Calgary Internet Marketing Company

We all know the easiest way to get help with Calgary Internet marketing – or virtually any service – is to just keep working with the business or vendor you’ve always worked with in the past. That’s not always the best strategy, however, especially if you aren’t getting the service or results you deserve.

Here are three questions to ask yourself before you send another check to your Calgary Internet marketing company:

1. How well do I know them? This doesn’t necessarily refer to a personal relationship, just your level of comfort and familiarity. Specifically, your Internet marketing vendors should be in touch with you on a frequent basis. If they aren’t, it might be a sign that they aren’t paying as much attention to your company as they should be.

2. How well do they know me? Likewise, you should feel like your Internet marketing vendor knows your business – including its challenges and competitors – inside and out. If you’ve never had any in-depth discussions on these topics, or haven’t had them recently, now might be the perfect time to start shopping around.

3. When did my Internet marketing plan last change? At CAYK®, we practice responsive Internet marketing, which means our clients’ plans are changed and refreshed every few months to make sure they are taking advantage of current opportunities. The landscape of business web design and Internet marketing changes quickly; it’s no use having a strategy that’s outdated or ineffective.

Does it seem like you could be getting more for your money by taking your Internet marketing business elsewhere? If so, we encourage you to contact us and see what CAYK® can do for the future of your company and website.

By David A. West  Join me on Google+