Categories
Internet Marketing

Does It Matter if Your Internet Marketing Company Is in Canada?

Some web designers and Internet marketing companies would like you to think that our work revolves around pixels and code. If that were true, then hiring a vendor from Canada might seem like a nice luxury, but ultimately one that would cost you too much money for too little benefit.

It’s hard to argue with that line of thought. In theory, you can get quality web design and Internet marketing assistance from anywhere on the globe, because it technically requires little more than a web connection and a basic understanding of things like Google and HTML.

However, as anyone who has experience in this industry can tell you, there is more to Internet marketing than slapping a few lines of code together, and where you turn for assistance can make a huge difference.

That isn’t just because your favorite Calgary web designer is on the same time zone as your business; it goes a lot deeper than that. Here are three quick but critical advantages you get from working with a Canadian Internet marketing firm:

1. Your marketing company can get to know you. There’s a reason long-distance relationships rarely work out. If you want a web designer to know your business in a way that lets them maximize your online opportunities, you should choose a local firm.

2. They can understand your customers and marketing proposition. If you’ve ever tried to call an overseas customer service center and been frustrated when they can’t understand the product or concern, you already know what this issue is about. Do you really want to run your marketing the same way?

3. You can find a business with the right reputation for service. Let’s face it: An overseas company could disappear with your money overnight and you wouldn’t be able to do anything about it. Do you really want to take that kind of risk?

Lots of people would like to convince you that you can get great Internet marketing help from anywhere, but that’s just not the truth. Call our team today and see what kind of difference we can make in your business!

By David A. West  Join me on Google+

 

Categories
Online Marketing

Why Responsive Internet Marketing Is Only Getting Bigger

Although we were amongst the first Calgary Internet marketing firms to adopt the concept of responsive marketing campaigns, we expect many others are going to follow our example soon. That isn’t just because clients love responsive marketing, or even because of the incredible results we’ve been able to generate for the companies we work with.

The biggest reason responsive Internet marketing is only getting bigger is because the current rate of change in the industry demands it.

To put things another way, search, social media, and online advertising are all evolving at an accelerating rate. Whereas you used to be able to update your website once every few years and stay current, the best practices and strategies now can shift in just a few months. It isn’t enough to simply make a plan and hope for the best – smart companies are anticipating things to look different in the future and knowing that they’ll need to adapt.

In today’s digital world, the choice for companies of all sizes isn’t whether to keep up or not, it’s whether to keep growing and evolving or disappear. Just as there aren’t really many businesses or industries that can thrive without a strong web presence anymore, it may soon be the case that even local retail shops will need to be savvy with things like mobile marketing, local search engine optimization, social media interactions, and reputation management.

All of this change points to responsive Internet marketing that shifts with new tactics and goals on a monthly or quarterly basis. It’s taken a lot of companies – and more than a few Calgary web designers – a while to adjust to this trend, but it’s likely that responsive marketing will soon be the default way of doing business, not a new option.

Talk to CAYK® today and see what we can do for your website and Internet marketing!

By David A. West  Join me on Google+