Online Marketing Uncategorized

5 High-ROI Internet Marketing Tools for 2014

In a recent post, we reminded business owners and executives that Internet marketing plans should consist of a lot more than a simple checklist of items to do or try. But, that doesn’t mean there aren’t certain ingredients that almost every business should be taking advantage of.

To help you ensure you aren’t missing out on any of the basics, here are five high-ROI Internet marketing tools for 2014:

1. Standout web design. Does the quality of your web design still matter, at a time when everyone has a professionally created business website? It matters even more, for those same reasons. Great design still stands out, and you want your web layout to attract attention from customers.

2. SEO. Even though search engine optimization is undergoing some changes, Google is still your most important source of leads and targeted traffic.

3. Social media. Using social media sites like Facebook, Twitter, and LinkedIn, you can create new relationships with key decision-makers and increase brand loyalty at a very low cost.

4. Responsive web design. Responsive websites add mobile web compatibility to your business, which is something no organization can afford to ignore. More and more buyers are going mobile, so your company should be ready.

5. Email marketing. With a strong email marketing campaign, you can keep in touch with your most important customers, alert them of any new products and specials, and remain on the top of their minds when they have a need for what you have to sell.

While some of these Internet marketing methods have been around for a while, and others are relatively new, they are all different and effective in their own way. So, make sure you’re not missing out on anything important this year, and call us today if you have questions on putting these tactics to work for you.

By David A. West  Join me on Google+

Online Marketing Uncategorized

Why You Don’t Want a “Checklist” Approach to Internet Marketing

If you were to ask most business owners and executives what they needed in order to be successful in Internet marketing, what you’d probably get from them would be a long checklist of different ideas and techniques.

Certainly, that’s not a bad place to begin, especially when you consider that the best companies attract new customers through a variety of different Internet marketing means. Still, there is a definite propensity for business leaders to mistake trees for forests, and put too much attention on individual tactics rather than the overall effect.

In other words, you don’t want to build your Internet marketing plan from a checklist. Instead, you should have a lot of different strategies you employ to achieve some bigger goal. The difference here is a matter of perspective; in one case you’re simply doing things to do them, and in the other you’re actually using them together to meet your financial target.

Here are a few quick tips for making sure your Internet marketing plan is made up of more than checklists:

1. Ensure that all the elements are working together. You should be targeting the same kinds of customers with each campaign, not reaching completely different groups of prospects.

2. Try to build one campaign upon another. Having consistent marketing messages from one campaign to the next helps you build brand identity and awareness. Plus, it makes all of your efforts more effective.

3. Create Internet marketing plans that get stronger over time. Ideally, you should have ways to move prospects from one campaign to another, so you aren’t losing potential buyers by giving up one channel and turning to another.

When you start taking items off of the list, and doing them just for the sake of trying something new, you miss out on the biggest online opportunities. So, even if your Internet marketing plan started with a checklist, make sure it grows into something more substantial.

By David A. West  Join me on Google+