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Online Marketing

The Three Easiest Things to Change in Internet Marketing

Earlier this month, we asked you to consider whether your 2013 marketing was a success or not, and specifically whether or not you have reached your biggest goals. We recommend that, if you didn’t, you look at different elements of your plan and see if you can find areas for improvement.

You might be wondering what those actual areas for improvement would look like. That’s going to change from one company or situation to the next, of course, but in general there are three things that are usually easiest to change in Internet marketing, and that lead to the biggest changes in results:

1. Your budget and commitment. Although you don’t have to spend a fortune on Internet marketing to make it work, you do have to make a healthy investment, in terms of your budget and schedule (at least initially). Trying to do everything with nothing is rarely a blueprint for success.

2. Your message and sales strategy. Sometimes, you can do all the right things and have them fail to work simply because you’re trying to sell the wrong things to the wrong people. In other words, if your unique selling proposition is out of line with what your customers actually want or need, you’re making things harder than they have to be.

3. The Internet marketing team you’re working with. Of course, it needs to be pointed out that, if the first two elements are in place, the issue might be with your team of advisers. Are they making helpful suggestions for the future? Are you listening to those suggestions?And finally, do you think you could get better advice and guidance elsewhere?

If you’re feeling very underwhelmed by the results you’ve gotten from business web design and Internet marketing in the past, there’s a good chance you need to change at least one of these three variables. Otherwise, you’re likely to end up repeating the same campaigns again and again… with the same disappointing results.

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Calgary Marketing News

Did You Meet Your 2013 Marketing Goals?

December is a good time to take a step back and evaluate all the different parts of your company, and your marketing in particular. By now, you probably have a pretty good idea of whether or not you’re on track to meet your new sales and revenue targets.

So, did you meet your 2013 marketing goals?

If you did, what will you do next year to keep the momentum going?

As you’ve probably already learned by now, what you did to get to a certain point isn’t necessarily enough to keep you moving past it. In other words, even the most successful marketers have to try new campaigns and ideas once in a while. So, if you have a winning plan in place, be sure to identify and keep the elements that are already working for you. At the same time, though, look for areas where you could find a little bit of improvement next year, too.

And if you didn’t, why not?

There are lots of reasons your 2013 marketing might not have gone the way you wanted it to. Perhaps you didn’t have the budget you planned, were missing key personnel for part of the year, or just didn’t execute a strategy the way you had hoped. Regardless of the specific cause, see if you can think of ways to avoid the same pitfalls for next year. No single mistake is ever usually damaging to a business unless it’s repeated again and again.

Although a lot of people like to focus on the creative aspects of marketing, assessing your team, goals, and performance from time to time is one of the best ways to find new directions going forward. Whether or not you are successful with your marketing goals in 2013, now is the perfect time to start looking ahead to bigger and better things next year.