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How to Make Internet Marketing More Effective Without Spending More Money

Traditionally speaking, trying new things in your online marketing plan – or aiming for bigger results – has meant spending more money. There just didn’t used to be any way around it: If you wanted something bigger or different, you were probably going to have to pay for it.

But, what if there was a better way to manage Internet marketing that made it easier to not only get better results, but work them into your marketing budget?

Here at CAYK®, we have been focusing our efforts for the past few years on responsive Internet marketing, which is a way for clients to pay a set, regular fee for our services, even though the tools and activities we put to use for them might change over time. In short, it really does allow us to give them more without a bigger expense. Here’s how:

First, we study your marketing goals. Every good Internet marketing effort begins with an understanding of where you are at the moment, and where you would like your business to be in the future. Developing any kind of plan before that would be a waste of time.

Then, we form a plan of action. Once we know what you’re actually trying to accomplish, we can start to put the tools and steps in place to make things happen. This is where things like blog posts, social updates, Internet advertising, and email marketing come into play.

Later, we review your progress and add or subtract new ideas as needed. Because needs and goals change over time, your Internet marketing campaigns should change with them. And so, at regular intervals, we get together to see how things are going – and what topics or areas we need to concentrate on going forward.

One thing you might notice, other than the fact that this represents a new way of thinking, is that a responsive marketing effort allows you to concentrate effort and resources where they really matter now – in other words, to get more from your Internet marketing without increasing your budget or commitment.

Want to learn more about responsive marketing and how we find the right mix of tools for your company? Call us today and arrange for a free appointment.

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WOW! Women Weekend Facebook Privacy Settings Handout

Thank you to all the ladies that attend the social media session presented by Claudette Stiven at WOW! Women Weekend. Below you will find the Facebook Security settings that were discussed during the presentation.

Facebook Fast Facts

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Facebook Statistics

  • As of June 2013 there are 1.5 billion monthly users
  • The average Facebook user has 130 friends
  • People spend over 700 billion minutes per month on Facebook
  • Employs over 5,299 people
  • More than 70 translations available on the site
  • Since social plugins launched in April 2010, an average of 10,000      new websites integrate with Facebook everyday
  • There are more than 250 million active users currently accessing Facebook through their mobile      devices
  • 699 million daily active users on average
  • Approximately 80% of our daily users are outside of the U.S and Canada
  • 819 million active monthly users who used Facebook mobile products
  • Click here to see their statistics website for further information at

Benefits of Facebook

  • Connect with people from previous stages of life (ie: high school, college, former colleagues, neighbours, etc.)
  • Keep current on what is going on in your friends lives
  • Share blogs, web links, photos, and videos with others
  • Join groups and stay connected with community pages
  • Access your Facebook account through your mobile phone

Facebook Privacy Settings

Facebook was created in 2004 by Mark Zuckerberg alongside several of his classmates. It is a popular social media networking site that allows you to connect with friends and family through status updates, pictures and videos. If you’re a business owner, it is a great tool to develop an online presence that will allow your business to move forward.

Privacy is very important, and with the ever changing updates Facebook makes to its policies, it can be tricky to stay on top of it all. Check out the tips below to keep your information, and the information of your children safe from those not in your friends list!

Your profile can have as much or as little information as you’d like. As you this may vary from person to person for you, you can control who sees what. To find the page below, click the ABOUT tab on your profile page and click edit on your BASIC INFORMATION. The little icons on the right allow you to adjust those privacy settings.

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No matter what your privacy settings are, at any given time Facebook allows you to change your personal information. Things like:

  • Name
  • Username
  • Password
  • E-mail
  • Networks
  • Linked accounts
  • Language

This can be found by clicking account in the top right corner, and clicking on privacy.

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3. Unless you manually go in and change your settings, Facebook will automatically allow all members to view your personal information, photos, updates, videos and friends list. In order to control who views what, click on account (found in the top right corner), privacy and then timeline and tagging. You will be presented with multiple options to customize who see’s what– past, present and future!

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There has been a lot of debate recently over teenager’s privacy settings. Facebook has recently loosened it’s policies on who can see what. Before, profile contents for teenagers between the ages of 13-17 was restricted to friends or friends of friends. Now, there is the option to make a profile public for any member to see.

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Is Your Calgary Internet Marketing Company Changing With You?

Several years ago, a monumental shift took place in the Calgary web design industry: Companies like ours started realizing websites alone weren’t enough, and began offering bundled Internet marketing packages to clients.

Since then, designers and business leaders alike have come to see that it takes a lot of different elements, working together, for a website to be successful. Some of the most common and important include:

  • Company blogs
  • Search engine optimization campaigns
  • Social media marketing
  • Internet advertising
  • Content changes and additions

However, as important as each of these pieces is, the exact ways you use them to reach your Internet marketing goals can change dramatically over time. As an example, one business might want a heavy dose of search engine optimization in the beginning, but could shift their attention to social media down the road once they start receiving lots of search traffic.

The point to be made is that your Internet marketing partner should be changing tactics and ideas as your goals change from one quarter or year to the next. And, if they aren’t adjusting their techniques, it’s going to be a matter of time before you start seeing declining results.

We recommend that you only work with businesses that embrace responsive Internet marketing, the way our team did a few years ago. These types of plans don’t just spell out what we are going to do for our clients now, but also when we need to meet with them to reassess in the future.

You don’t have the same business you had a year ago, and you probably don’t need the same Internet marketing plan anymore, either. Why not get in touch with us today and let us put a system in place so your marketing can evolve with the rest of your company?