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Online Marketing

How Agile Marketing Plans Change Over Time

If you have spoken with a member of our team lately, you have undoubtedly heard quite a bit about our agile marketing strategy, which changes and adapts over time to meet your ongoing needs. For some clients, that sounds wonderful in theory… but how does it work in real life?

Here are two quick examples of the way that an agile marketing plan might shift over time:

A company might transition from building online opportunities to maintaining a top position. For instance, it may take months or years to reach one of the best positions on Google for a particular search phrase or term. Once you have that position, though, your focus might shift from passing up your competitors online to maintaining your lead over them – a subtle but important distinction that involves a new set of tools and activities.

The marketing plan could evolve to reflect new tools and best practices. Only a few years ago, search engine optimization was considered the biggest priority for any online marketer. Now, social networking is almost as important, and there are other factors (like mobile web design) that need to be accounted for as well. With agile marketing, you don’t have to worry that your marketing plan is going to be out-of-date, because you can naturally adjust your mix of products and services during regular meetings with your design team.

When you really consider it, agile marketing is almost always going to be a great thing for any organization, because it allows for the kind of natural evolution that takes place when you aren’t tied to a specific set of contracted activities.

Want to learn more? Get in touch with us today and take the next step.

Categories
Online Marketing

Is Agile Marketing Hard to Understand?

For clients who have been with us for a number of years, or those coming from relationships with other business web design companies, the concept of agile marketing can be hard to understand. It involves a different way of approaching Internet marketing services. Instead of a contract that outlines which services or packages you’ll get for your fee, it has a more variable feel – the exact mix of products or activities might change over time.

If that seems a bit confusing, you just need to look a bit further.

Agile marketing isn’t so much about different services as it is a different philosophy. It’s an approach focused on achieving a certain set of results, even though those results might change over time, just like your Internet marketing plan.

If you still have doubts or concerns, here are a few things to keep in mind:

Agile marketing is more collaborative. Because it involves a continuous give-and-take of ideas, not to mention marketing goals, it’s naturally more collaborative than traditional design arrangements are. That means more work, but also a bigger say in the future of your business.

It makes your Internet marketing plan more flexible. One of the best features of agile marketing is that it is extremely adaptable. That way, if something changes with your business (like your competition, prices, or marketing strategy), you can change your approach at the same time without having to abandon your previous design contract.

Agile marketing is about paying for more of what you need, and less of what you don’t. Because it’s all about getting you what you really need in the moment, you can work with your web design team to prioritize the services and activities that are moving you towards your goals fastest.

If you would like to know more about the CAYK® system of agile marketing, or just see how an agile Internet marketing plan might look for your business, call us today to arrange for a presentation.